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ATC Financial Selects The Partnership as Ad Agency of Record

Top Atlanta Advertising Agency Continues 2011 Growth

Atlanta, GA, December 17, 2011 --( The Partnership of Atlanta was named agency of record by ATC Financial, an Atlanta-based tax preparation company. The Agency will execute retail advertising campaigns leveraging television, radio, and digital media to help the new company expand.

“We were looking for a range of marketing expertise to assist ATC Income Tax’s team and found a great match with The Partnership. The Partnership was uniquely able to communicate their ability to bring together the analytics required in today’s effective retail advertising campaigns as well as deliver the needed imagination and creativity to ensure success,” says David Gherezgher, President and Managing Partner of ATC Financial.

Ike Gherezgher, Executive Vice President and Managing Partner, adds, “As part of overall business strategy, we wanted to make re-branding our primary focus. The Partnership, with its success in helping many Fortune 500 companies, allows us to accomplish our objectives in that regard.”

“This is a tremendous opportunity for our agency,” says David Arnold, President and Founder of The Partnership. “We believe The Partnership will help ATC Income Tax achieve its business growth goals by getting the right marketing idea and getting the idea right. It is a great time to be part of the ATC family.”

About ATC Financial, LLC
ATC Income Tax is your neighborhood retail tax preparation company. With a genuine interest in customer care, all its consultants strive to provide thorough and affordable tax counseling and tax preparation services. With ATC, customers never have to wait to get their tax refund. In addition, ATC income tax professionals are trained to find every credit, every deduction with one goal in get you the money you deserve. With a strong focus on providing financial solutions that empower working families, ATC Financial is poised for growth in the coming years. There are currently 22 locations in Georgia and Wisconsin with many more locations coming in 2012. For more information, visit

About The Partnership
The Partnership, Inc. is an integrated marketing services agency offering interactive, advertising, design, digital media and promotional marketing solutions. Founded in 1983, The Partnership is one of Atlanta's top 25 advertising agencies. The Partnership works with leading brands including Carhartt, Crowne Plaza Hotels & Resorts, GLOCK, Holiday Inn Hotels and Resorts, InterContinental Hotels & Resorts, Peach Pass, Staybridge Suites, UHS-Pruitt Healthcare and Young’s Plant Farm. The Partnership team has been recognized for creative excellence by: AIGA, Addys, American Advertising Federation, CLIO Awards, Communication Arts, EFFIE Worldwide, New York Festivals, One Show, Radio Mercury, NY Art Director's Club, the Sawyer Award, & US Film Festival. For more information, visit

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The Partnership
Jim Crone

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