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Real Competition in the Broadband Market

New Internet portal in the pursuit of more transparency

Dublin, Ireland, May 04, 2007 --( Broadband providers arrange the market along prices, letting customers in doubt about the underlying service performances. Accordingly, current market prices are the result of misled customer decisions, which ground on the best marketing strategy instead of a price-performance comparison.

Providing its users with concise information about prices and performances, the newly launched Internet portal is on the way to provoking “real competition in the broadband market”, as stated by the portal’s search engine developer Mark Hoffman. Due to the irritating images of price labels, competition used to take place in communicating and not in changing the products’ features and prices, he added.

The site’s categories of different bandwidth types orientate users along their needs in first place. Only on a second level, prices become important to decision making. Prices appear in the categories’ tables alongside with other comparative data like contract like speed, contract length, and download limit. Moreover, the tables contain links to both the providers’ sites and additional information on them. All data presented on the site is concise and easy to read.

This way, the developers intend to make the broadband market more transparent to consumers. As assumed by Hoffman, customers can so bundle their buying force with regard to comparative facts and not to marketing peaks in the form of bare prices without relation to service issues. Hoffman assures that the development team will constantly monitor new service packages, so that these can affect the market immediately.

To orientate users through experienced users, the site provides a separate section for consumer opinions of different package offers. Sharing their personal experiences, the opinions tell their stories in everyday language, understandable to everyone. Thereby, a third information source amplifies the data of the site itself as well as the providers’.

The recently launched search guide belongs to the network of vertical sites The network’s aim is to offer guidance through the increasing amount of electronically offered information, products, and services. Active since 2003, is created and managed by Go Advertising Limited, Dublin.

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Go Advertising Limited
Damien Kelly

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