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3Degrees Launches, Brings Trust to Online-to-Offline Space

New York, NY, December 19, 2011 --( 3Degrees, an independent web application that leverages Facebook to allow users to search their friends' networks for interesting people and activities, launches on December 20th.

The majority of relationships, romantic or otherwise, begin with introductions by mutual friends. 3Degrees allows users to make this process proactive by searching their extended networks based on specific interests. It's simple and safe for users to find activities and new people in any location with 3Degrees. Whether they're looking for a yoga partner, a babysitter, or a blind date, every person found on 3Degrees will be a 1st or 2nd degree connection—either a Facebook friend or friend of a friend—meaning every search keeps users connected by a common bond. At that point all they have to do is ask a mutual friend for an introduction, or introduce themselves.

Initially, 3Degrees will target the 18 - 34 year old market, a group constantly in transition. Of an age where moving to a new city, graduating from various schools, or starting new relationships is common and frequent, this group of people is in a state of flux. The hope is that 3Degrees will ease the difficulty of transition by providing a secure, reliable way for people to make new friends with similar interests wherever they find themselves.

Brian Scordato, speaking about his new project, says: "I made 3Degrees because I couldn't stand sitting at home wishing I was doing something active and fun. I move around a lot, and wherever I live I want to be involved. Whether it's playing in a weekly basketball game, watching Tar Heels games with friends, or going out at night, in a new place it can be hard to find where to do these things, or who to do them with. The beauty of Facebook is that these networks already exist; the downside is that you aren't plugged into them. 3Degrees is the easiest possible way to get in touch and meet new people."

3Degrees has been in alpha-testing since October. A searchable network of 80,000 users has been created from 150 alpha testers. The start-up is practicing the lean methodology, an iterative development process, and will continue to improve upon their new application based on user input.

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Brian Scordato

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