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Cosmopolitan Culture Trips on the Move

Theatre re-enters holiday plans of younger travellers

Dublin, Ireland, May 04, 2007 --( With low cost flights being constantly available, European capitals experience a revival of city travellers interested in cultural activities. Paris attracts with its museums, Vienna with the opera, and London with a range of different culture styles. Fortunately, the complex theatre scene in London now also becomes accessible.

Recently launched, the Internet search guide provides its users with information on London’s theatre related options. Four categories of different theatre styles guide users to concise details about general issues like theatre houses, plays and their history, and public transportation to and from different theatres. Additionally, a search feature presents ticket retailers’ sites to directly buy tickets or compare prices and services.

Known for its complexity, the London theatre scene lures with its selection and scares off with its lack of transparency for the outsiders’ eyes. The ticket market mostly presents a similar picture. In order to motivate visitors to enjoy the wide range of opportunities, opened its doors to the public in January this year. And the first user responses indicate an initial success, not only for the site itself but also for theatres.

“I had always wanted to go to the theatre when visiting London. Unfortunately, I had never found an occasion until browsing your site. You make it really easy to find out what fits best for one. I booked a theatre break from out of your recommendations, and I never will forget the experience of The Phantom of the Opera, the sight seeing we did and the romantic hotel we stayed in,” wrote Michelle (23) from Bordeaux in an email to the site’s developers.

According to user emails, especially younger people seem to be inspired by They value the concise selection of different providers and information that helps them to save time and money. Moreover, it surprises them that navigation through London’s ticket offers is so full of facets but also so easy to control.

One of the most recent creations by the European network of vertical sites, the Internet portal is part of the network’s pursuit of providing users with a guide to electronically presented information, products, and services. Active since the end of 2003, is created and managed by Go Advertising Limited, Dublin.

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Go Advertising Limited
Damien Kelly

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