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Value Goals: What Can Vision and Mission Do for You? Published by Outskirts Press

Educator and author Steven Visniski’s innovative new business guide shows business beginners and professionals how to become more competitive by creating vision and mission statements that quickly translate into increased financial revenue.

West Pittston, PA, December 19, 2011 --( Steven Visniski announced today the release of What Can Vision and Mission Can Do for You?, published by Outskirts Press. The author shows business students, business owners and business leaders how to sharpen the focus of a business by honing vision and mission statements into instruments that will quickly increase competitive advantage in the market.

Research has shown that most company goal setters do not know how to properly construct their own vision and mission statements. Without the clear direction that is laid out in a well conceived statement, a company can flounder, lose income and fail to achieve definitive expansion goals in desirable time frames.

Visniski’s book helps business professionals create foundational value statements that will clarify the direction they intend for their business to take and help ensure it arrives at the destination they have named. The “value statements” of their goals can then resonate throughout the daily activities of the business and help align all its actions to the achievement of its goals.

Readers will see that clear corporate vision and mission statements are essential for organizational success, and they will learn how to gauge their effectiveness and how to revamp improperly structured statements. A bonus section discusses office politics and shows how to measure if they are having a positive or a negative effect on the workplace.

Visniski spent two and a half years doing research for his doctorate degree on corporate vision and mission statements. This new guide shares the wealth of those studies and also provides a helpful compilation of the relatively limited resources in this field.

What Can Vision and Mission Do for You? is available on-line in paperback through Amazon and Barnes and Noble and at for a maximum trade discount in quantities of ten or more.

Format: 6 x 9 paperback cream ISBN: 978-1-4327-8498-0 SRP: $17.95
Genre: Business and economics/accounting/financial/education/administration

About the author:

Steven Visniski has more than eight years experience in higher education teaching business, electrical engineering, math, physics and computer drafting. Steven’s expertise has been to identify methods that convey difficult concepts into easily understandable terms for his students. His own extensive graduate work has shown him the value of specific vision and mission statements for an organization’s success.

For more information or to contact the author, visit

Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control.


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