B2C E-Commerce Continues Its Growth in Brazil
The “Brazil B2C E-Commerce Report 2011,” published by Hamburg-based market research firm yStats.com gives a detailed overview of B2C E-Commerce in Brazil. In addition to data on internet users and online shoppers, it presents revenue figures, the major players, product categories and trends.
Increasing B2C E-Commerce Sales in Brazil
The number of online shoppers in Brazil has shown double digit growth, with more than 20 million people making online purchases in 2010. With 80%, “shopping” is one of the most popular activities among Brazilian internet users. The yStats.com “Brazil B2C E-Commerce Report 2011” shows that some Brazilians shop frequently – almost one quarter of all online customers had already made more than ten online purchases in the first half of 2011. In line with this trend, B2C E-Commerce revenue has rapidly increased. In the first half of 2011 alone, more revenue was generated than in all of 2008.
Group Shopping is a new Trend
“Household appliances,” “Computers” and “Health, beauty and drugs” were the leading product categories in the first half of 2011. In September 2011, the most successful B2C E-Commerce retailers were BuscaPe, Mercado Lovre and B2W. Group shopping is a major trend in Brazil – in September 2011, the leading portals in this segment were SaveMe, ApontaOfertas and Groupon.
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.
+49 (0)40 - 39 90 68 50