Internationally Acclaimed Futurist Joel Barker and The Afterburners Fighter Pilots to Present Extraordinary Keynotes at ELAN TRIO Summit

ELAN Keynotes to Kick TRIO into High Gear, Delivering Relevant Presentations Geared Toward Dealer Vision, Growth and Execution

New York, NY, May 05, 2007 --( ELAN® Home Systems, a leading manufacturer of award-winning Multi-Room audio/video and home control systems, announced today that celebrated futurist and filmmaker, Joel Barker, and renowned motivational speakers, the Afterburner Fighter Pilots, have been selected to address the future of the custom electronics industry and fire up the crowd as Keynote Speakers at ELAN’s 2007 TRIO Dealer Summit. The announcement was made by Paul Starkey, ELAN’s Executive Vice President of Sales and Marketing.

TRIO’s opening Keynote Speaker, Joel Barker, is the highly influential futurist and filmmaker who first introduced the world business community to the concept of ‘paradigm shifting’ and how it explains revolutionary change in all areas of human endeavor. At TRIO, Mr. Barker will share his latest research on innovation verge points, a new ‘territory’ that is open to those who can look far into the future to see implications and possibilities that others can’t see, and will show attendees how to find their own future verge points in order to create new-found innovation and competitive advantage for their custom installation businesses.

Following the keynote presentation, ELAN will deliver highly interactive, never-before-done breakout sessions with Mr. Barker where 36 computers will be provided and all attending Dealers will have a chance to participate in exploring the hot topics our market is facing. During this time, Mr. Barker will introduce his exciting “Implications Wheel®,” a new and innovative thinking tool he developed for exploring the future and helping people to make better decisions.

Mr. Barker’s “Implications Wheel” is based on the findings of 'The Wisdom of Crowds,' which suggests that groups of diverse individuals often come up with smarter solutions than a group of experts sitting in a room. In this unique industry-benchmark session, all TRIO attendees will have the opportunity to participate in this half day, interactive activity session, which will pool the combined knowledge of all TRIO Dealers and attendees to explore far reaching positive and negative implications surrounding several issues such as IP-based systems becoming more predominant.

“Our goal for TRIO is to have our Dealers come away from the event impassioned and armed with the mindset and tools that they can apply toward growing their companies, and the enthusiasm and motivation to make it happen. With the visionary Joel Barker and the Afterburner Fighter Pilots leading the charge, we are confident this will be the most empowering and rewarding industry event of the year,” stated Mr. Starkey.

On Saturday, using rare cockpit footage and state-of-the art computer simulations, the sought-after Afterburner Fighter Pilots, whose motto is “business is combat,” will electrify attendees, taking them for a ride they won't soon forget in their Keynote presentation. Afterburner Founder and CEO, Jim “Murph” Murphy himself, will impart invaluable advice that Dealers can apply for immediate impact and success throughout their own companies. The Afterburner Fighter Pilots will utilize their acclaimed “Flawless Execution Model,” to foster teamwork and collaboration among conference attendees. Stressing that any mission is possible, the Afterburner Fighter Pilots will demonstrate the essential steps of planning, briefing, executing, and debriefing to make any goal a complete success for all ELAN Dealers.

Mr. Murphy is a true example of success and has what it takes to share his lessons with energy and passion. He has logged more than 2,500 hours as an F-15 instructor pilot during his years in the military. Upon returning to civilian life, he began to apply the Flawless Execution Model to a small paint company where he grew sales from $5 million to $52 million. Through his leadership, Afterburner Seminars has gained worldwide acclaim and been featured in The Wall Street Journal, BusinessWeek, Inc Magazine, and many more. For six years, the fighter pilots of Afterburner Seminars have been helping tens of thousands of America's finest managers take charge and become number one by using the lessons of accomplished military Fighter Pilots to quickly improve corporate execution. IBM, Marriott, Salomon Smith Barney, Nortel Networks, General Motors, UPS, and Dell top a long list of satisfied customers.

“TRIO will truly fire up our Dealers and provide them with new-found ideas and passion for success,” added Cat Fowler, ELAN’s VP of Marketing and Customer Services. “We cannot wait to look at and delve into the future of the custom installation industry with Joel Barker and our Dealers. It will certainly be one for the books.”

The TRIO 2007 Dealer Summit is an exclusive event that will bring together more than 375 of ELAN’s top Dealers, VIA! Integration Partners, Sales Reps and Members of the Media at the Marriott Griffin Gate Resort in Lexington, Kentucky, May 17-19. Attending Dealers will benefit from more than 40 classes chock-full of information to help excel their businesses and professional lives, inspiring and relevant Keynote Speakers, and interacting with each other through meals, nighttime activities and first-class entertainment. This unique, growth-focused event is designed for Business Owners, Salespeople, and Installation Managers, all of whom can expect to experience and enjoy an electrifying, action packed program over the span of just a couple of days.

About ELAN Home Systems:
ELAN Home Systems is a leading manufacturer of innovative, award-winning Multi-Room audio/video and home control systems. Based in Lexington, KY, the company’s systems were the first to integrate audio, video, phones and third-party products to create a seamless, easy-to-use “whole house” experience. The company’s unique products provide complete lifestyle, feature-rich solutions, yet can be configured to fit the specific needs of every homeowner. ELAN products are distributed through a comprehensive channel of select Dealers and Distributors throughout the United States, Canada and 58 countries worldwide. To learn more, visit

ELAN is a trademark of ELAN Home Systems, LLC, Lexington, KY. VIA! is a registered trademark of ELAN Home Systems, LLC. All other trademarks are property of their respective owners.


Press Contacts:
Cat Fowler
ELAN Home Systems
Lexington, KY
t) 859-422-7161
f) 859-268-2132

Steven Style
The Steven Style Group
New York, NY
t) 212-465-1290
f) 212-465-1299
ELAN Home Systems
Steven Style