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Castle Builders (IL)

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Castle Builders (IL) Launches a New Digital Books Store for Children - A New Digital Books Store from Castle Builders (IL) Poised to Compete with Disney's Digital Books Store.

New York, NY, December 23, 2011 --( There has been a recent newcomer to the iTunes app world making a huge splash and gaining well deserved notoriety within the past few months. Castle Builders (IL), a young and evolving software company that specializes in the production of interactive digital books for children, has gotten off to an incredibly successful start with their digital books for children known as BooClips™. is a sophisticated digital books store that features a series of interactive books for children for every possible platform. These apps combine a finely crafted blend of storybooks, video-clips, sounds and animations which generates an engaging effect on the readers with fully voiced over narration, rich multimedia, and a unique interface which caters to the young readers the apps are marketed toward. As updates have been continuously implemented, BooClips are now compatible with the iPad, PC, Mac, and Android operating systems and are accessible via the new store, at

Straight out of the gate, Castle Builders (IL) attained success with the release of its first iPad app – LazyTown's BooClips. Within less than a week, this new app climbed to the very top of the free iPad apps charts for books on the iTunes app store in the United States. This placement granted BooClips another prestigious rank, as it was 2nd amongst all free iPad apps, also for the United States app store and in many other countries around the world. The ability to pass iPad app juggernauts such as Angry Birds, Kindle, iBooks, Barnes & Noble, Disney’s Toy Story, Marvel, DC Comics, Sesame St., Dr. Seuss, Facebook, Google Earth, CNN and NASA in the rankings has certainly become a very note-worthy feat for Castle Builders (IL). In fact, this feat did not go unnoticed by Apple, as this app has been repeatedly ranked 1st and 2nd on the New & Noteworthy charts in the app store, as well as in the What’s Hot and Top Grossing categories.

Since the successful release of LazyTown BooClips, Castle Builders (IL) has been bolstering their BooClips line-up through recent collaborations with incredibly famous companies such as DreamWorks Animation (Kung Fu Panda 2), Paws (Garfield), Sanrio (Hello Kitty) and The Kids Bible Stories. Just as Kung Fu Panda 2 Interactive Cookbook had made it to the top 20 on the Books category on the US App Store, the release of Garfield’s BooClips app did not go unnoticed and the app went straight to number 4 on the US App Store and to number 5 on the China App Store under the Books category. With the new Hello Kitty Interactive Cookbook app, scheduled to be released around Christmas, Castle Builders keeps enriching its digital book store, which aims to compete with Disney’s Digital Books store. The development of the digital platform used for the creation of the BooClips apps was created with the principles of "edutainment" in mind, delivering a healthy combination of educational material and entertainment which children love, as a driving factor. Professional psychologists, consultants, linguists and teachers all played significant roles in creating this enriching, enjoyable and educational app. Interacting with stories and characters they love and are comfortable with, children are more encouraged to explore and test their own abilities and utilize and grow their reading skills, comprehension, imagination and their desire to read.

"We are proud and privileged to be partnered with such prominent and respected companies like DreamWorks Animation, Paws, Sanrio and LazyTown. we have created this wonderful digital books with one goal in mind and that is to offer children and new and entertaining way to read books – one that meets their new standards of interactivity and animation. With this innovative digital store, we hope to take Castle Builders’ vision another step forward and to help improve children’s reading skills by offering them a fun and engaging reading experience," said Gil Abramovich, CEO, Castle Builders (IL).

The engaging interface of the BooClips is joined by an easy and intuitive digital store, creating an unforgettable experience for children, one that is mesmerizing and fun. With breathtaking content from blockbusters and favourite TV shows, along with an innovative technology that is now accessible for every tablet, iPad, PC and Mac, the BooClips have become the new way to read. Offering a wide array of fantastic features such as word-for-word narration, voiceover recording, HD video, 3D interface, touch capabilities, sign language interpretation, translation to different languages, easy navigation, an animated magnifying glass, a dynamic bookmark, and much more, the BooClips digital books store sets a new bar for the reading experience.

Contact Information
Castle Builders (IL)
Ori Abramovich

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