to Spearhead Marketing Campaign for Mewper Scooper Invention

Miami, FL, December 29, 2011 --( Andrea D., California resident and inventor, has contracted South Florida invention assistance leader to represent her Mewper Scooper invention to industry. A simple yet effective new product targeted at cat owners everywhere, the Mewper Scooper features a unique design that provides its users with a highly functional and convenient method of scooping cat litter in an effortless manner.

Through its proprietary features, the Mewper Scooper will eliminate the physical strain normally associated with scooping cat litter. It will help prevent potential injuries resulting from those with physical limitations or handicaps attempting to scoop cat litter with a conventional scooper, and it will be easy to implement and begin using. With its collection of appealing features, the Mewper Scooper should have no trouble finding success through outlets and catalogs selling pet accessories.

This original idea is now being made available for licensing to manufacturers interested in new product development, especially in the pet accessories industry. Andrea D. is hoping to have the Mewper Scooper in full production and available to the public within the very near future.

Andrea D. decided to contact Miami, Florida-based recently to explore the possibility of contracting the invention assistance company to eventually represent her product idea to manufacturers in industry, with the ultimate goal being to secure a licensing agreement. assists inventors by providing them with industry experts who will guide them from the earliest stages of invention development to the point where there are professionally produced promotional materials regarding the concept. Due to the efforts of, this inventor is now on her way to having her product idea potentially seen by thousands of industry professionals through a direct marketing program targeted to provide maximum exposure.

After including the inventor and preliminary, non-confidential information about her product idea at no charge for a 1 year term in their proprietary database of invention information, the National Directory of American Inventors,’s professional staff of writers and graphic illustrators then created a New Product Portfolio and Online Product Presentation for her idea, helping to clarify how the invention works and looks. A General Field-of-Art search through the database of the United States Patent and Trademark Office was also completed by an independent, registered patent attorney in order to provide the inventor with perspective on some prior art within the general category of her idea.

Having had an opportunity to review and approve the New Product Portfolio and Online Product Presentation, Andrea D. made a decision to accept's New Product Publicity and Marketing Program proposal. Consequently, will represent Andrea D.'s Mewper Scooper for 2 years through a collection of dynamic promotional materials such as press releases, product brochures, digital renditions, a password-protected website, and other visual mediums such as a New Product DVD and potentially, an interactive virtual reality presentation.

The Mewper Scooper will be represented at industry-leading trade shows throughout the 2 year period by Miami, Florida-based Innovation Direct™, which serves as the exclusive licensing agent for inventor clients. Innovation Direct™ will also be conducting follow-up with any appropriate manufacturer leads met at those events, as well as managing any advanced levels of interest displayed by manufacturers, marketers or distributors in the Mewper Scooper during the duration of the Publicity and Marketing agreement.

For more information on how you can get your idea to, visit:

Contact: 1-877-445-0494.

About is a Miami, Florida-based invention assistance firm that represents independent inventors who typically lack the resources and experience to pursue the commercialization of their product concepts on their own. utilizes dynamic promotional materials such as digital renditions, press releases, invention websites, and interactive virtual reality presentations, as well as representation at industry-leading trade shows, to achieve valuable exposure for the inventions it represents.

New Product Help, Inc.
Mario Perez