Birmingham, MI, December 30, 2011 --(PR.com
)-- The course - which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.
“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. “Paul Mychalowych is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”
Mychalowych is an award-winning sales associate who has officially been in real estate since 2004 and specializes in the Southeastern Michigan residential market. Paul first became involved with real estate in 1988, when he bought his first “fixer-upper” in Royal Oak Michigan. His hobby soon became studying the real estate markets while buying, selling and renovating homes and commercial buildings. In 1987, Paul completed an Electrical Engineering Degree from Oakland University. The engineering degree gave him the tools to understand the complex details in building construction. In 2004, Paul decided to acquire his license and practice real estate full-time. In 2011, he opened his own real estate company, Birmingham Realty LLC, seeing a unique niche and time in the real estate market. When representing sellers, Paul uses his market knowledge, construction, technology and organizational skills to prepare the property for sale and assemble an aggressive marketing program and internet exposure.
“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Mychalowych. “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”
For insights into the current state of the luxury market, contact Paul Mychalowych at Birmingham Realty at (248) 686-0024, or email firstname.lastname@example.org.
Birmingham Realty LLC is a boutique real estate company located in Birmingham, a suburb of Detroit, Michigan, dedicated to client service. Our company is unique, creative and small for a purpose. We invite you to challenge us with your needs and wants and look forward to being a part of custom fitting you to making your SE Michigan Dream a reality. Contact our office at (248) 686-0024, or visit us on the web at http://www.bhamrealtyllc.com.