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Neal Communities of Southwest Florida,...

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Waterscapes Pools & Spas Reports Record Sales in 2011

Bradenton, FL, January 01, 2012 --( Waterscapes Pools & Spas— a division of Neal Communities— had 153 pool sales and 142 completed permits in 2011, making them the #1 pool builder in Manatee County. Waterscapes is only two-and-a-half years old and yet is one of the most active pool companies in Florida, with one source estimating the company is ranked #8 in the State.

The majority of Waterscapes’ sales this year came from home owners throughout Neal’s variety of communities. Central Park at Lakewood Ranch had 35 sales and Belleisle in Country Club East, also located in Lakewood Ranch, had 23 sales. Sawgrass, Neal’s premiere golf community located in Venice, had 15 pool sales.

It’s estimated that one in six Americans will at some time retire in warm, sunny Florida. “Retirees are tired of waiting and seeking homes with the right features at the right price. Their Florida dream home commonly includes a pool,” noted Pat Neal, President of Neal Communities. “We are able to deliver that dream in a way that’s beautiful and adds great value to the home. John [Collier] has exemplary talent at crafting pools.”

“We are directly connected to Neal Communities’ success. People trust the Neal name,” said Waterscapes Pools & Spas’ Vice President, John Collier. “Someone recently said to me, ‘Pool companies come and go, but I know you’ll be around’. People have faith in Neal Communities and its divisions.” Waterscapes’ pool buyers, like Neal home buyers, receive the legendary Neal customer service—which is the highest in the area.

Today’s pool buyers want a bigger deck with a small pool. “People greatly desire additional outdoor living space to accompany their pool,” explained Collier. Swimming is secondary to having enough space to relax comfortably with family and friends.

Waterscapes notably built the community pools at both Belleisle in Country Club East and Claremont Park in Central Park. The company is also slated to construct the water amenities in Grand Palm, Neal’s first new community in Venice. Grand Palm’s features will include a resort pool with a 64 foot slide, a large splash pad, an adult pool, and a luxurious spa.

Waterscapes Pools & Spas received a 2011 Parade of Homes award for its pool featured at the Sarantino model in Country Club East. The company itself, which currently has three employees, will hire additional team members in 2012. Waterscapes has plans to construct pools for a home builder in Hillsborough County as well as expand their selection and services relating to retail pools.

Neal Communities is ranked #1 locally by MetroStudy and #1 locally by Hanley Wood Market Intelligence based on number of home sales. The company is ranked #94 nationally among home builders by BUILDER Magazine. In late fall 2011, Neal Communities won the Business of the Year “Sandie” award from the Lakewood Ranch Business Alliance and the Observer Group. As the area’s largest and most established, locally-owned and operated private builder, Neal Communities is continually striving for excellence in every aspect of the home building and development business. Neal Signature Homes, John Neal Homes, Charlene Neal PureStyle, Waterscapes Pools & Spas, State Street Mortgage, and Allegiant Title Professionals all contribute to the firm’s continued, record-setting local success. With over 8,000 homes built in Southwest Florida, Neal Communities’ honors and accolades include 37 Parade of Homes 2011 Awards, 48 Aurora Awards, 5 Best in American Living Awards, and hundreds of local and regional industry awards. For more information, visit

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Neal Communities of Southwest Florida, Inc.
Kelsey Wilson

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