M&A Media Group Announced Exclusive Engagement by the Live Channel Concert Channel at NCTA

Live Channel Concert's vision leverages its music industry relationships creating proprietary video products that serve large target audiences of loyal and passionate fans of contemporary music worldwide.

Las Vegas, NV, May 08, 2007 --(PR.com)-- Michael Krafft, CEO and Managing Partner, M&AMG and Terrance Korran, Chairman and Founder, LCC executed definitive agreements today at NCTA creating a multi-platform business strategy delivering profitable, branded concert music services to video audiences in the U.S. and Europe.

"LCC vision leverages its music industry relationships creating proprietary video products that serve large target audiences of loyal and passionate fans of contemporary music. We are more then happy to have elected M&AMG to be the Live Concert Channel financial and strategic adviser for LCC capital structure formation and to explore new media add-on opportunities. LCC looks forward to working with M&AMG's vast team of experts in the broadband, VOD, and MSOs to build the niche platform where consumers across the world can enjoy music content and original programming via broadband and cable. Very few, if any firms in the world are positioned with the domain expertise and multi-transaction experience to help facilitate our goals at LCC as M&AMG," stated Mr. Korran.

"As there is no linear bandwidth to distribute 24 x 7 cable or satellite delivered channel, M&AMG has identified VOD (digital cable/satellite and a unique broadband service (combining social networking with on-demand programming) leveraging profound disruptive changes in the video distribution infrastructure creating low-cost opportunities for LCC and its partners to continue creating video content for its various libraries while efficiently exploiting these opportunities on a cross-platform, multi-level deal approach with key platform decision-makers and selected partners for Live Music On-Demand services," said Mr. Krafft.

Currently there is no dedicated broadcast source for information and entertainment dealing exclusively with concert music and live music event programming. Filling that void, LCC is the destination for fans to visit everyday and connect with their favorite artists, see their favorite artists' or band's classic concerts, catch backstage action from latest tours and watch concert themed music videos. In addition, LCC is the place for latest news, entertainment, and information covering the world of music. Music fans will be transported behind-the-scenes of their favorite artists' or band's concert tours and find in depth coverage with never before seen backstage footage. In addition to featuring rebroadcasts of third party concert programming, LCC produces its own original live music events, pay- per-view events. And concert related news and interview shows, featuring yesterday's, today's and tomorrow's most prominent artists and bands.

Broadband technology is driving a fundamental re-arrangement of the relationships between the financier, developer, producer, packager, distributor, and consumer of video programming. It is disruptive because it eliminates barriers and lowers costs across the value chain, replacing an economy of video scarcity with an economy of video ubiquity.

The greatest competitive challenge is to the traditional gatekeepers - terrestrial TV operators, cable and satellite operators, and advertising agencies. And because video is an emotionally-powerful medium, low-cost IPTV (Internet-protocol digital TV) undermines traditional media outlets such as print and radio.

The IP-enabled economy is rapidly expanding to allow consumers access to virtually any audiovisual content, including HDTV, anytime, anywhere, and on any video-capable device. It is creating new, video-based networks and communities where there are opportunities to distribute, track and monetize the exchange of video

M&AMG is a leading investment advisory firm dedicated to creating and expanding successful ventures in the media, entertainment and communications industries.

M&AMG provides media and entertainment entrepreneurs with opportunity assessments and strategic advisory services.

The firm provides access to sources of not readily available but fairly-priced debt and equity. Typical transaction structures which M&AMG's private equity funds have used historically include: (i) management buyouts and buy-ins; (ii) expansion or acquisition financings; (iii) leveraged recapitalizations; (iv) leveraged buildups; (v) "going private" transactions, and (vi) strategic and corporate partnerships.

For further information on M&AMG and /or exploring partnering relationships with the Live Channel Concert Channel, please contact:

Michael A. Krafft,
CEO and Managing Partner
M&A Media Group
michael.krafft@maediagroup.com
www.mamediagroup.com

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M&A Media Group (M&AMG)
Michael Krafft
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www.mamediagroup.com
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