Fuzion Design Helps OOFOS Step Closer to New Product Launch at Outdoor Retailer Winter Market

The OOFOS brand experience officially launches nationwide January 2012. Check out the website at www.OOFOS.com.

Pawtucket, RI, January 06, 2012 --(PR.com)-- OOFOS is just two weeks away from the official release their new OOFOAM powered footwear.

“The OOFOS family is working non-stop to put the finishing touches on our brand. We have 2 styles of sandals ready to debut in just weeks,” says Duncan Finigan, OOFOS Marketing.

OOFOS, based in Nevada, will be formally unveiling their product line during their first appearance at the Outdoor Retailer (OR) Winter Market in Utah this January. OR attracts thousands of buyers and senior level decision makers looking for innovative products and services, new brands, and fresh ideas.

“We are excited to head to Salt Lake,” says Fran Wolff, OOFOS Sales, “Outdoor Retailer makes connections and is a leading growth vehicle for launching brands. OR brings together small shops, regional chains, and the largest national and international retailers. This is the perfect combination for OOFOS as we continue to seek dynamic sales reps and agencies in the California, Arizona, and Nevada regions to successfully develop a variety of distribution channels.”

The OOFOS brand experience hinges on the exclusive cutting-edge proprietary material. The key to the revolutionary OOFOAM technology is in its DNA.

“The unparalleled composition of OOFOAM means it is uniquely energy absorbing. Its what we call the 'OOFEEL,'” says Finigan. “Our patented foot-bed absorbs the shock and reduces the fatigue impact causes on your feet. OOFOS allow the foot to naturally articulate to the ground. The cushioning restores, recharges and rejuvenates your feet. We are excited to have a preview of more new OOFOS footwear styles that will be coming down in the pipeline later this year with us at OR!”

OOFOS will display in booth #29192W at the Outdoor Retailer Winter Market, January 19-22, 2012. To make an appointment, contact Duncan Finigan, OOFOS Marketing, dfinigan@oofos.com.

Last year Pawtucket-based Fuzion Design Inc. and OOFOS combined creative forces as part of the push for the official OOFOS brand experience launch.

“As OOFOS gets set to build momentum in the marketplace, Fuzion Design's creative team is helping us develop the necessary sales, trade show, and communication tools needed to support our initial product launch and the OOFOS mission to 'Make YOO Feel Better!'” says Finigan.

“Fuzion Design is excited to be working with a very passionate group of creative and energetic forward-thinkers. The OOFOS brand experience is like nothing else on the market. We designed a sophisticated event showcase in which OOFOS can display their product and interact with consumers at the Outdoor Retailer Winter Market,” says Senior Vice President of Fuzion Design, Wayne Blatchley.

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Fuzion Design Inc.
Aimee Keenan-Greene
401-215-0493
fuziondesigninc.com
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