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Infibeam Announces Tie-Up with erupee; Pay Cash for Online Shopping at Nearby Cyber Cafe

Infibeam is pleased to present another innovative way of shopping for products on, using erupee powered Infibeam Vouchers.

Kansas City, KS, January 07, 2012 --( ( ties-up with erupee, a network of Retail physical touch-points which provide Infibeam Vouchers redeemable against any purchase on

Infibeam is one of India's largest e-Commerce companies with more than 12 million products on sale across different product categories. It recently launched its own logistic network in Delhi, Mumbai and Bangalore.

erupee is an initiative of Ideacts Innovations, headquartered in Pune and provides one of the safest and easiest ways to shop online. It allows customers to buy from shopping portals without sharing financial information like credit/ debit cards or any other net banking details. Customers can buy vouchers of any denomination from designated erupee Points using cash. The vouchers can then be used on within a period of 1 Year from the date of purchase. There are over 200+ erupee Points spread across Bangalore and Pune, with a national launch in 40 Cities, expected in March.

Commenting on the tie-up, Mr. Kartik Jain, VP, Business Development, said, "erupee is an extremely convenient and safe method of paying for shopping online. We often receive requests from people who do not have credit cards but want to shop online. With features like erupee and Cash on delivery we hope to take e-Commerce in India to the masses."

Commenting on the association with Infibeam, Mr. Ranjit Sawhney, Vice President, Ideacts Innovations said, " holds expertise and leadership position in e-Retailing. We are very optimistic about our association with the company and look forward to increasing our coverage to address more customers."

Infibeam has been on the forefront of making transactions easier for end customers with features like cash on delivery and offline cash payments at physical points. Given India's low card penetration, these methods allow Infibeam to increase its addressable audience multifold.


About is India's leading e-Commerce platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts, electronics and automobiles. is known for its innovative navigation, lowest prices, free shipping and dedicated customer service. also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as Crossword, NDTV, K Sera Sera, Hidesign, TTK Prestige, etc.

Infibeam recently launched a Do-it-yourself e-commerce platform for merchants and sellers. It provides the necessary e-commerce technology, payment and data infrastructure to create a store within minutes. was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 400 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and e-Commerce.

About Ideacts Innovations Pvt. Ltd.
Ideacts Innovations (Ideacts) is the largest aggregator of white labeled cyber cafes in India. Since its inception in March 2007, Ideacts has been dedicated towards creating value from this vast unorganized, significant sector of Internet access.

From a startup 5 years back, it has now grown to 200 employees with 7 offices in Mumbai, Bangalore, Delhi, Pune, Chennai, Hyderabad and Gurgaon. With a PAN India reach of 300 cities, 75,000 computer screens in 18,000 Cyber Cafes go live daily, with the flagship product - iCafe Manager (earlier known as CLINCK Desktop)

iCafe Manager is accessed by 2.1 Crore users a month, to access utilities like Search, Social Networking, Popular Content and Brand Offers, making Ideacts one of the top internet publishers in India.

For further information please contact:
Sneha Patel, Manager-PR,,, 8347001928
Contact Information
Naresh Koshti
9th Floor, A Wing,
Gopal Palace, Nehrunagar,
Ahmedabad – 380015, Gujarat, India

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