Phuket, Thailand, January 07, 2012 --(PR.com
)-- According to the Tourism Authority of Thailand (TAT), about 1.5 million tourists were expected to visit Thailand in December 2011 bringing the total number of international visitors in 2011 to around 18.6 million. International tourist arrivals to Thailand had increased by 21.7% to 17.1 million in the first 11 months of the year, generating at least 650 billion baht in revenue, report Castlewood Group.
Meanwhile, TAT has launched a marketing campaign called “Beautiful Thailand” to attract more visitors to the country. For the first quarter of 2012, TAT will focus on key target markets including China, Japan, Hong Kong, India and Vietnam.
International visitors have already been attracted to the widely publicized "Beautiful Thailand" campaign which has been visible in print ads and also on television. Judging by the excesses of 650 billion baht that has entered the economy in Thailand during the first 11 months of 2011, visitors appear very willing to invest both time and money in enjoying the beautiful scenery and historical attractions that Thailand has to offer.
TAT expects 19.6 million tourists to visit Thailand in 2012 generating 766 billion baht in revenue, a very realistic figure based upon the success of 2011. Thailand is now looked upon as an extremely popular and viable tourist destination and is proving to grow in popularity amongst many International countries with tourists traveling far and wide to sample some of what this beautiful country has to offer.
“Now with the holiday season approaching, we can expect more tourists to the country,” commented Jarrat Beaumont, Group Sales Director of Castlewood Group, a commercial real estate developer based in Singapore. “Beach destinations such as Phuket, Koh Samui and Pattaya are top choices for tourists visiting Thailand.”
The 8over8 luxury hotel, a project by Castlewood Group, will be situated in Phuket, near the beautiful Bang Tao Beach and Laguna Resort. It will be scheduled for completion by the first quarter of 2013.