New eBook from Discusses What Marketers Need to Know in the Human Resource Industry

Comprehensive Guide Offers Insights for Beginning HR Marketers and Industry Veterans

Capitola, CA, May 09, 2007 --( has released a new eBook titled, "Marketing and PR in the Human Resource Marketplace: What You Need to Know." The eBook, available as a free download at, guides readers through today’s HR marketplace, helping them understand the changes that are taking place and how to use the most effective marketing and public relations tactics available today – including social media tactics and other Web 2.0 tools.

The eBook also provides insights on how to measure the success of marketing and PR campaigns, as well as mini-case studies showing how some HR vendors are combining traditional and online marketing and PR tactics to get a high return on their marketing investment.

"This eBook is the culmination of our own research during the last seven years and the experience we’ve gained from working with hundreds of marketing and PR teams across a diverse group of HR suppliers,” explained Mark Willaman, founder of “It’s a must-read for anyone new to HR marketing, but the eBook also provides a good overview for industry marketing and PR veterans who may need a refresher course on the fundamentals.”

The eBook chapters include:

• HR Buyers—Who they are and where they are
• Marketplace Trends—HR Pros Growing in Influence and Responsibility
• Marketplace Trends—New Strategies Needed for Effective HR Marketing
• Multifaceted Approach Is Necessary
• The Fundamentals of Successful HR Marketing
• Marketing PR—The New World of Marketing

A free copy of the new eBook can now be downloaded at

About is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.

Mark Willaman