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Pragmatic, Eye-Opening New Guide, Brain Coaching, Published by Outskirts Press

Michael F. Goulden’s new sports book actually teaches players, parents and coaches the exact skills necessary to be a winner -- rather than merely preaching to them “inspirational” catch phrases that try to help them will “winning” into existence.

West Des Moines, IA, January 10, 2012 --( Michael F. Goulden announced today the release of Brain Coaching, A Training Program to Develop the Mental Skills of Winning, published by Outskirts Press. Goulden’s uniquely scientific approach to producing winners dispels many traditional “self-help scriptures” by introducing readers to the exact, fundamental mental skills necessary to be a success.

“There are plenty of good books on the market for motivation and inspiration,” says author Goulden. “That’s not what Brain Coaching is about. It’s a training program. It produces winners, period.” Brain Coaching was written particularly for young athletes and students who have a dream, but anyone with a goal will benefit from it.

Goulden is not a coach, a teacher, a psychologist or a psychiatrist. He’s a systems analyst who intentionally avoids anything motivational or inspirational in this instructional guide. It is purely what he claims it to be: instructional.

Coupled with Goulden’s live on-line training program at, Brain Coaching spells out in exacting detail the specific ingredients one needs to be a winner and then shows precisely how to develop them. Goulden has studied the basic skills of hundreds of “winners” in sports, in business and in the military, and he presents those skills in easy to understand steps that lead to their successful incorporation in setting goals and achieving dreams -- in being a winner.

“There are so many important lessons that are taught that it will make you smile with its simplicity. This book should be taught to anyone who has a dream. Read it over and over again and your life will be changed. I know mine has. Michael Goulden and WinAmerica have done something that countless other positive thinking, goal designing and self-help books have failed to do for me.”
- Brett Henning, NHL scout for the Vancouver Canucks

“As a person who has gone through decades of training -- ranging from corporate development to athletic and scholastic training in my early years -- I can honestly say that this may be the most pragmatic development program I’ve ever experienced.”
- Scott Keplinger, Vice President for a major global insurance company

Brain Coaching is available on-line in paperback through Amazon and Barnes and Noble and at for a maximum trade discount in quantities of ten or more.

Format: 5.5 x 8.5 paperback white ISBN: 978-1-4327-5824-0 SRP: $22.95
Kindle $14.99
e-Book $14.99
Genre: Self-help/personal growth/success/sports and recreation/coaching/education

About the author:

For more information on Michael F. Goulden and his WinAmerica program, visit

To contact the author or to read more about him, one can also visit

Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control.


Outskirts Press, Inc., 10940 S. Parker Rd. - 515, Parker, Colorado 80134 1-888-OP-BOOKS
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Outskirts Press
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