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SMITH Advertising Renews Contract with ZipQuest Waterfall & Treetop Adventure

Contract renewal includes focus on expanding brand into Wilmington, N.C., market.

Fayetteville, NC, January 12, 2012 --( SMITH Advertising, a fully integrated advertising and marketing agency, has renewed its contract with Fayetteville’s ZipQuest Waterfall & Treetop Adventure.

Renewed in December 2011 for another year, SMITH’s contract with ZipQuest, named one of USA Today’s 10 Great Ziplines across the country, will continue to offer marketing and public relations services, as well as design and strategic overview for the popular eco-attraction. Work will also include expanding the brand into the Wilmington, N.C., area, focusing on a ZipQuest visit as a break from the hot beach weather, and continuing to push ZipQuest’s presence into the Raleigh and Fayetteville markets. SMITH recently wrote, directed and produced a 30-second commercial for ZipQuest, launching a TV campaign that will continue into 2012.

“Since we started working with ZipQuest in July 2010, all of its year-over-year figures are up thus far,” said Todd Smith, Vice President and COO of SMITH Advertising. “ZipQuest continues to evolve as a business and as a partner with SMITH. Its presence continues to grow on Facebook – attracting great fans, feedback and awesome pictures. We are actively working with ZipQuest on new ideas to grow the business, and we look forward to continuing our success over the next year.”

Located on the west side of the Cape Fear River in North Fayetteville, N.C., ZipQuest Waterfall and Treetop Adventure offers a year-round world-class zipline canopy tour and nature adventure. Experienced and knowledgeable guides lead visitors on a 2½-hour tour through acres of pristine forest over the area’s only waterfall. The eco-adventure features floating spiral stairways to tree-house platforms, suspension bridges and eight different ziplines. For more information, visit or call 910.488.8787.

SMITH Advertising, with offices in Raleigh and Fayetteville, N.C.; Sarasota, Fla., and Hilton Head, S.C., is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, creative, media planning/buying, public relations and digital services, incorporating social media marketing, web development, e-promotions/email content management, search marketing, display advertising, mobile advertising, reputation management and video production.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, Southeast Tourism Society, Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fla., and Blowing Rock, N.C.

For more information on SMITH Advertising, call (910) 222-5090 or visit

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Todd Smith

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