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Innovation Direct, Inc.

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Innovation Directâ„¢ Secures Licensing Agreement for Patent Pending EZ Weeder Invention

Miami, FL, January 12, 2012 --( Innovation Direct™, a Miami, Florida-based leader in the area of invention and patent licensing for the past 15 years, has secured a licensing agreement with a South Carolina-based lawn and garden products company for a gardening accessory from its roster. The proven patented licensing process that is exclusively available through Innovation Direct™ was instrumental in helping the licensing agreement come to fruition.

The manufacturer took an initial interest in the concept after having reviewed preliminary information about it in the form of a press release sent to them by Innovation Direct™ as part of an extensive awareness campaign targeted at manufacturers in the lawn and garden industry. Upon executing a standard non-disclosure agreement, the company was then granted access to all of the detailed design information available for the product, including a digital rendition and a detailed written description of the EZ Weeder's features.

An innovative and effective new product targeted at those who toil away in their gardens, the EZ Weeder features a unique design that aims to eliminate much of the physical strain and exertion inherent in trying to thoroughly eradicate weeds from a garden. The product is intended to extract weeds and their roots, thereby eliminating them completely. This will offer a significant advantage to other measures and products currently employed for the same reason, which often fail to completely access the root of the weed, providing it an opportunity to regenerate fairly quickly.

The inventor of the product has already shipped a functioning prototype of the item to the licensee for a first-hand examination and evaluation.The licensee will conduct a thorough review of all aspects of the manufacturing and marketing of the product before deciding what course to take towards its attempted commercialization. Innovation Direct™ will continue to be available to both the licensor and licensee to assist in any feasible manner with the ongoing effort to take the product to consumers.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ is in its 15th year as a leader in the field of new product licensing and intellectual property transfer and is the exclusive licensee of a proven and patented invention and patent licensing process.

Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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