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BabyFirstTV to Launch “” Deal Site for Tot Couture

In a world where most deal sites take a month to deliver, do not accept returns, and call cheap shirts from China “brands,” the creators of BabyFirstTV, the leading baby network, decided to create an exception and launch Fast delivery, a flat shipping rate and a mom-friendly return policy will bring the hippest designer children’s clothing right to your doorstep, for considerably less than retail.

Los Angeles, CA, January 13, 2012 --( BabyFirstTV, the leading baby-focused TV channel, announced the launch of today, an exciting new deal site featuring top names in kids’ fashions at a fraction of retail prices. offers a broad selection of highly respected upscale children’s boutique clothing brands, such as Isobella and Chloe, LA Made, Lelli Kelly, and Millions of Colors, for boys and girls ages 0-9. Because the company purchases large quantities of these must-have brands, it is able to offer savvy moms a steal on great clothes for their tiny trendsetters – featuring prices 30-90% off retail. knows that moms have been frustrated with purchasing experiences on other sites offering deals on kids’ products. With difficult or no return policies, delayed shipping and “invitation only” deals, it is hard to understand the “value.” saw a need to create a mom-friendly shopping that offers deep discounts, is easy to use and emphasizes customer service. The philosophy: When you find the item that you want, you shouldn’t have to wait three or four weeks for it to arrive and when something doesn’t fit, you should be able to return it.

Sharon Rechter, EVP, Business Development and Marketing for and mother of two, understands this frustration. “After creating a safe haven for babies on TV and mobile, we decided to create a safe and friendly 'shopping haven' for moms. We wanted to offer a place that was much friendlier to its customers than traditional discount sites,” says Rechter. “Busy moms face obstacles daily and shouldn’t have to jump through hoops to save money.” offers today’s multi-tasking, shopping-savvy moms a dual benefit-- convenience and savings.

· focuses exclusively on children’s apparel
· buys all its fashions before they appear on the site; other companies don’t actually purchase their inventory until consumers do. This policy enables to ship within 24 hours and deliver within 3-5 days of consumer purchase, rather than the more usual 3-4 weeks, for a flat fee of $5.99
· Shoppers can return purchases for store credit

Moms can trust as a go-to resource for their kids’ clothing needs because of BabyFirstTV’s experience and credibility in the world of babies, kids and parents.’s mission is to make the shopping process as easy as possible for time-pressed moms.

“What we have learned from our experience with BabyFirstTV is that if you want to sell a mom something for her baby you must earn her trust first,” says Rechter. “Once you’ve proved yourself trustworthy to her, she’ll be your biggest champion. For that reason, I personally look at every dress or piece of clothing before we put it on the site and if I feel it’s not good enough for my daughters or their friends – we won’t sell it!”

Whether it’s an age-appropriate program or a quality selection of apparel, moms know BabyFirstTV and trust that it will offer the best for their children. In addition, through its various media platforms – broadcast and mobile – BabyFirstTV can share news with more than 80 million moms domestically and internationally on an ongoing basis.

Thanks to BabyFirstTV and, mini-fashionistas can look as great as their style-savvy moms with a click of the mouse...and no one will know that mom got a great deal.

For more information, visit and

About is an innovator in online children’s fashion deal websites. Launched in 2012, features the most coveted names in kids’ fashions, for ages 0-9 at a fraction of the price. combines convenience with quality and ships within 24 hours, also allowing returns for store credit. is in partnership with BabyFirstTV, the leading baby-focused TV channel and new media company, available to 80 million homes worldwide and dedicated to delivering quality educational and entertaining content for young children and their parents. For more information:

About BabyFirstTV
BabyFirstTV is the leading baby-focused TV channel and new media company dedicated to delivering quality educational and entertaining content for young children and their parents. Working closely with an extensive network of renowned authorities in every area of early childhood education and psychology, BabyFirstTV is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirstTV channel is currently available to more than 80 million households in 35 countries including the top five U.S. satellite and cable operators. BabyFirstTV is included in the basic package on Dish Network and DirecTV and available as a premium service in selected Time-Warner, Comcast and Charter markets. For more information:

Contact Information
Maria Maiurro
Jennifer Krosche

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