Rochester, NY, January 13, 2012 --(PR.com
)-- Jeff Lennox, President of Archer Communications, Inc., has been named the 2012 chair of the Visitor Industry Council (VIC), VisitRochester’s working arm of membership, dedicated to increasing visitor business.
As chair, Lennox will orchestrate committees, and lead various initiatives focused on driving tourism, and improving visitors’ overall experience.
“I am excited to be the Visitor Industry Council's 2012 Chairperson,” stated Lennox. “My primary objective is to ensure that our members appreciate what distinguishes this area, and makes it such a great place to live, work and visit. Members can then convey this message out through the community, and ultimately out to prospective visitors. The Greater Rochester area is a truly wonderful region!"
As the president of Archer Communications, Jeff brings more than 30 years of strategic marketing experience to the VIC.
Archer Communications, Inc. is an integrated marketing communications firm that specializes in advertising, branding, web design and development, Internet marketing, search engine marketing (including search engine optimization (SEO) and pay-per-click advertising), media planning and buying, direct mail and email marketing, social media marketing, graphic design, packaging design, exhibit marketing, event marketing, and sales promotion. For more information, visit our website at www.archercom.com.
For more information on the VIC, go to http://www.visitrochester.com/members/vic/.