Atlanta, GA, January 15, 2012 --(PR.com
)-- Acclaimed energy strategic communications firm The McDonnell Group (TMG) has been named agency of record by global energy consulting, testing and certification firm KEMA for its utility-focused strategic communications services.
KEMA (www.kema.com) is a leading supplier of high-quality consultation services, sustainable products and performance solutions in the fields of electricity, gas and heat. As KEMA’s selected public relations firm, The McDonnell Group will develop tactical business-to-business communications and strategic media relations to better market KEMA’s consultation services as well as its high-profile smart grid initiatives.
Susan Erwin, Director of Marketing for KEMA believes partnership with The McDonnell Group will advance distribution and awareness of KEMA’s offerings. “The McDonnell Group’s proven understanding of the industry, paired with its ability to communicate such specified knowledge, will be essential to successfully promoting our unique strengths. We are confident that this partnership will facilitate effective communication between our company and our consumers.”
KEMA offers solutions at every level of the energy industry, from business and technical consultancy to operational support, measurement and inspection. By working collaboratively within each tier, KEMA is able to anticipate complex challenges and transform outcomes for the energy and utility future. “We are thrilled to obtain KEMA as a client,” said McDonnell Group director, Marc Marton. “KEMA is a known provider of high-quality services that is also a thought leader in power technology and smart grid. We are excited to embark together on the future of the utility industry and expect that energy standards around the world will be elevated as a result of KEMA efforts.”
KEMA, which was founded in 1927, is an independent leading authority that is active worldwide in the energy value chain, and is specialized in high-grade service provision in the field of business and technical consultancy, operational support, measurement & inspections, and testing & certification. As an independent business, KEMA advises and supports government bodies as well as producers, suppliers and end-users of energy, and manufacturers of electricity transmission and distribution equipment. More than 1,700 professionals work at KEMA, which has branches and representatives in over 20 countries around the world.
About The McDonnell Group, Inc.
The McDonnell Group delivers a unique trilogy of energy and technology focused marketing services: Research, Strategy, and Public Relations. We provide expert insight and specialized knowledge - of the people, the trends, and the technologies unique to the utility and enterprise software markets. With our Focus on Practical Methods™, we work closely with your executive team to deliver strategy and advisory services, research-based marketing, and public relations to help you grow and guide your business in a way few can match. www.themcdonnellgroup.com
The McDonnell Group:
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