O'Fallon, MO, January 16, 2012 --(PR.com
)-- In the midst of one of the greatest eras of high-performance passenger cars, the American Drag Racing League on Friday unveiled a completely new category of drag racing which will feature the world’s most powerful production automobiles in head-to-head competition.
The new division, named the SuperCar Showdown, will present an arena for the latest factory-produced, dealership-available models to meet in a true drag racing contest. With no handicap starts or performance restrictions, the quickest and fastest current offerings from every major auto manufacturer will be free to show their true potential. The SuperCar Showdown Series will unite the automakers, the public market and the ADRL to present drag racing at its most meaningful level.
The SuperCar Showdown will debut at the season-opening ADRL Dragpalooza VIII at Royal Purple Raceway in Houston on March 30-31, and will be a part of all 10 2012 ADRL Tour stops, which feature many of the nation’s most prestigious tracks.
The series concept, conceived by ADRL broadcast personality Bret Kepner, ADRL President Tim McAmis and drag racing veteran Jeff Teuton, was finalized in early January after months of exhaustive research. While ADRL fans will be the first to experience the thrill of spectacular competition between the SuperCars, the basis of the program reaches far beyond entertainment for spectators at ADRL events.
“The SuperCar Showdown was designed to benefit everybody involved with our sport,” said Kepner just prior to the announcement of the series. “The manufacturers are currently producing the most powerful cars ever made available to the public because that’s what the market wants. The fans dream of seeing these cars race head-to-head and the winner of the event will earn the respect of potential buyers.
“The automakers build these cars to sell them through their dealerships. The SuperCar Showdown will once again bring those ingredients together at the dragstrip. The manufacturers will now be able to present their best product, the fans will now be able to see the competition among those models and the dealerships will now be able to sell those cars to an audience which truly cares about high-performance machines.”