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Simple Steps to Sales Success: From Lead to Close Published by Outskirts Press

Outskirts Press announces the latest highly anticipated business, economics, sales and selling book from Toms River, NJ author Robert F. Wolff.

Toms River, NJ, January 16, 2012 --( Outskirts Press, Inc. has published From Lead to Close: A Four Step Guide to Effective Selling by Robert F. Wolff. The author's most recent book to date is a 5 x 8 paperback in the business, economics, sales and selling category and is available worldwide on book retailer websites such as Amazon and Barnes & Noble. The webpage at was launched simultaneously with the book's publication.

When most sales people are hired, they receive some initial training on product knowledge, spend a few days observing a current sales representative’s daily routine, then are given an annual sales quota and sent on their way with very little, if any, ongoing support.

From Lead to Close provides a logical, step-by-step success plan to not only achieve but exceed personal sales goals and shows how to sustain success once after reaching it. The book teaches how to:

• Contact and meet with prospective clients
• Consistently close deals
• Organize daily and weekly work schedules
• Achieve and exceed monthly and annual sales quotas
• Create an annual territory sales plan
• Create an easy-to-use and informative database of prospects and clients
• Project a Territory Sales Plan to accurately forecast future sales
• Calculate a Sales Conversion Rate Formula to determine a realistic quota
• Design an Overload Formula to consistently exceed annual goals
• Hone closing techniques
• Develop essential time management skills and techniques
• Reinforce techniques that focus on positive energy to sustain long-term sales success

Whether one is just starting out or is a seasoned sales professional, there’s always something to learn that will allow a salesperson to grow and become more productive and successful. From Lead to Close will help do just that.

105 pages in length, From Lead to Close: A Four Step Guide to Effective Selling is being aggressively promoted to appropriate markets with a focus on the business, economics, sales and selling category. With U.S. wholesale distribution through Ingram and Baker & Taylor, and pervasive online availability through Amazon, Barnes & Noble and elsewhere, From Lead to Close meets consumer demand through both retail and library markets with a suggested retail price of $9.95.

Additionally, From Lead to Close can be ordered by retailers or wholesalers for the maximum trade discount price set by the author in quantities of ten or more from the Outskirts Press Direct bookstore at

ISBN: 9781432774882 Format: 5 x 8 paperback white SRP: $9.95

For more information or to contact the author, visit

About the author

Robert F. Wolff’s sales career spans over forty years. He’s sold everything from eight-track tapes out of the trunk of his 1967 Chevy to multimillion-dollar contracts to major corporations. Throughout his long and successful career, he has developed various sales strategies and techniques that have contributed to his success. He has trained and mentored dozens of people and has won many awards for exceeding sales quotas. He is currently Vice President of Sales for a leading educational publishing company.

About Outskirts Press, Inc.

Outskirts Press, Inc. offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.


Outskirts Press, Inc., 10940 S. Parker Rd - 515, Parker, Colorado 80134 1-888-OP-BOOKS
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Outskirts Press
Kelly Schuknecht

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