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Pearls of Joy Goes Carbon Neutral

Only Carbon Neutral Retailer of Pearl Jewelry Adds Terrapass to Its Sustainable Aquaculture

Los Angeles, CA, January 24, 2012 --( Partnering with Terrapass to calculate its carbon usage, Pearls of Joy has made a commitment to offset its yearly carbon footprint. Joining with other environmentally concerned people who are looking for new ways to sustain the planet, this small business is doing its part by buying carbon offsets.

A carbon offset is a certificate representing the reduction of one metric ton (2,205 pounds) of carbon dioxide emissions, which are the principal cause of global warming. Projects are developed to reduce carbon dioxide emissions, and for each ton of emissions reduced, one carbon offset is created. These offsets are then sold by the project developers to help fund their projects.

Lots of human activities produce carbon; one of the biggest producers is the average car, which emits three times its weight in CO2 –10,000 lbs. – and is a leading cause of global warming. When a person buys a Terrapass, it funds carbon dioxide reduction projects which are third party verified.

Anyone can go to Terrapass to calculate their carbon footprint and purchase carbon offsets. Kevin Canning, the President of Pearls of Joy, has already done that.

“Pearls of Joy has a longstanding commitment to preserving the earth’s resources. Pearls are a sustainable aquaculture crop, unlike gemstones which use traditional mining methods. Pearl jewelry does not negatively impact the land and people who live on it. Farmers are paid well for their work, and the communities which depend on pearl culture for their livelihood are motivated to keep their waterways clean for year after year of crop harvests. Carbon offsetting is just one more thing I can do to keep my planet healthy,” says Canning, who has been running his web-based jewelry business from Los Angeles since 2000.

Pearls of Joy offers one of the largest selections of pearl jewelry online. Known for its quality and pricing, its personal service and generous return policy, the company is growing due to customer referrals and repeat business. Adding carbon offsets will only improve the company’s standing among jewelry aficionados.

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Kevin Canning

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