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Bibliotastic Users Prefer Apple’s iPad to Amazon’s Fire

In a recent survey of users over 40% said they would prefer an iPad 2 ahead of an Amazon Fire (27%) and Samsung’s Galaxy Tab (21%) despite the high price of the iPad versus the Fire.

London, United Kingdom, January 26, 2012 --( Amazon grabbed the headlines when it launched its Fire tablet last September principally because of its low cost versus similar devices. However, the device has caused some controversy given the extent to which users are locked in to a proprietary Amazon environment that prevents them from loading applications from Google’s Android market and instead pushes Amazon apps and services at them.

Bibliotastic co-founder Bernard Gerard notes, "Android tablets like Samsung’s Galaxy Tab are fantastic portable computing devices – like smartphones on steroids. But they pack in a lot of the latest technology which makes them expensive pieces of hardware. Amazon on the other hand can afford to sell the hardware at a loss, much as it has done with the Kindle, in the hope of making more profits as a retailer of content – books, movies, apps, etc. It is really a bit like walking round with an Amazon cash register – they already have your credit card details and they are ready to ring the till. In many respects this is similar to the Apple approach. However, Apple’s iPad is a much more powerful computing device and it has a much greater choice of apps. As our bibliotastic user survey shows, consumers are still prepared to pay a premium for Apple products."

Bibliotastic survey: Which tablet would you prefer?
· Apple iPad 2 (from $499) 41%
· Amazon Fire ($199) 27%
· Samsung Galaxy Tab (from $469) 21%
· Zantac (for gadget indigestion; from $0.30) 11%

The survey was concluded in January 2012 and involved 187 participants. Details can be found here:

Contact Information
Bernard Gerard
+44 (0) 20 7760 7487

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