Hayward, CA, May 12, 2007 --(PR.com
)-- According to a recent survey on eMarketer, the emergence of women as online consumers represents vast untapped potential for online businesses. With an estimated 97.2 million women now searching online, businesses that cater to this consumer market have found an efficient and affordable way to connect with their potential consumers.
Debra Aho Williamson, eMarketer Senior Analyst, suggests that these recent trends will help to shape the way the Internet is defined and used.
"For girls who have grown up with technology," says Williamson, "there is no significant gender gap in Internet usage, and a rise of activities that are particularly appealing to young females."
Those activities include social networking and shopping as two key areas. Traditionally, big-name retailers with massive marketing and advertising budgets held a distinct advantage over small specialty sites when pursuing female consumers online. The recent emergence of article marketing is changing the landscape for this important consumer niche.
"Today's Internet-savvy female consumer is creating her own online experience," explains Chris Ellington, CEO of Article Marketer, a popular article distribution service. "She is looking for information that will help her find the best solution for her particular need."
A growing number of businesses that cater to women with niche products are providing the information these consumers crave by submitting free reprint articles to publishers.
"Online publishers have worked hard to reach their target audience," Ellington explains. "To keep their attention, they must provide a steady stream of fresh, relevant content to satisfy their readers' quest for information."
Article Marketer has existing partnerships with thousands of niche publishers in hundreds of specific categories. This makes it easy for business owners to connect with an existing market base.
"Instead of spending their time searching for customers, business owners are using article marketing to make it easy for customers to find them," continues Ellington. The customer is out there, searching for information, he explains. “Business owners who are informing their customer base are gaining greater credibility and getting free exposure at the same time.”
Literally thousands of articles a day are being submitted to Article Marketer (http://www.articlemarketer.com).These authors understand the smart way to market (http://www.articlemarketer.com/r_specialty_sites_find_their_market.php) is by partnering with established publishers.
About the Company:
Article Marketer is the market leader in automated article distribution services for writers, marketers and business professionals. They serve clients ranging from large PR firms to small home-based businesses. Their goal is to help companies promote themselves, their products and their services more effectively by being the easiest, fastest, most reliable and least expensive way to distribute original content. For press inquiries about Article Marketer, or to arrange an interview with Chris Ellington, call 1 (510) 402-4448, or email email@example.com.