Energizer Personal Care Selected TFI Envision to Create an Exciting New In-Store Shelf Talker for Hawaiian Tropic®

Shelton, CT, January 26, 2012 --(PR.com)-- “Olfactory scientists say using scent is smart marketing. Of all the human senses, smell has the most direct pathway to the emotional center of the brain,” according to Margaret Webb Pressler of the Washington Post.

The Hawaiian Tropic® team at Energizer Personal Care selected TFI Envision to create an exciting new in-store shelf talker called the Shopping Scenter™* by Scentisphere®.

The Shopping Scenter™ in-store shelf talker scent activation device invites consumers to squeeze, sniff and trial the Hawaiian Tropic Silk Hydration fragrance at the most critical moment of their purchasing decision. This eliminates the need for the consumer to open, tamper and damage products at point of sale while attempting to test product scent.

TFI Envision designed the shelf talker to include an eye catching die cut to highlight the product and a burst of color to invite the consumer to squeeze the shelf talker to "experience the tropical fragrance."

“TFI Envision was so helpful in my work on this project. Understanding that scent is a powerful motivator in the selection of personal care products, we were excited to utilize Scentisphere®’s technology to bring the tropical scent of Hawaiian Tropic® directly to the shelf for an interactive experience for the suncare shopper. TFI Envision took the time to fully understand the objective and vehicle in order to optimize the design and truly deliver what we were looking for,” said Jessica Mitchell, Merchandising & Display Energizer Personal Care.

These innovative shelf talkers can be found in drugstores such as CVS and Walgreens in the sun belt region of the United States.

* The Shopping Scenter™ is patent pending.

###