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WIPO Grants Australian Trademark for babyLance Neonatal Heelstick Device

The medical device's trademark is also registered in the United States, China, South Korea, Singapore and Switzerland.

Atlanta, GA, January 28, 2012 --( MediPurpose(r), a master medical product distributor and manufacturer, announced today that its babyLance(r) infant heel incision device trademark is now protected in Australia.

The Statement of Grant of Protection issued by the World Intellectual Property Organization (WIPO) protects both the word "babyLance" and the neonatal heelstick's unique blue and green logo.

The medical device's trademark is also registered in the United States, China, South Korea, Singapore and Switzerland.

The babyLance brand name and logo was designed by MediPurpose with the cooperation of an international graphics consultant who also designed the logo for the SurgiLance(r) safety lancet and MediPlus(tm) Advanced Wound Care products.

babyLance is a single-use heel incision device utilized to obtain a blood sample from the heels of newborn (babyLance BLN) and preemie (babyLance BLP) infants.

More information about babyLance-including no-cost product sample requests-is available at

About WIPO

The World Intellectual Property Organization is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property (IP) system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest.

WIPO was established by the WIPO Convention in 1967 with a mandate from its Member States to promote the protection of IP throughout the world through cooperation among states and in collaboration with other international organizations. Its headquarters are in Geneva, Switzerland.

For more information about WIPO, please visit

About MediPurpose

Founded in 1999, MediPurpose is a leading medical device company headquartered in Singapore, with offices in the United States and Europe.

Known for its popular babyLance(r) heel incision device, SurgiLance(r) safety lancet and MediPlus(tm) advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.

MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.

For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit

Contact Information
Derek Rudnak

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