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Award-Winning Marketers Form New Agency

Boston, MA, February 02, 2012 --( A group of marketing all-stars have teamed up to form Artifex, a creative services agency that specializes in education marketing targeted towards colleges, universities and independent schools.

Elli Plihcik, former Marketing Director at Harvard Graduate School of Education, has brought together the talents of art director and graphic designer Judith Tacelli, interactive director Ed McGonagle, and senior writer Patty Bovie to form a virtual agency with over 60 years of combined experience. Artifex will bring their experience producing award-winning print, video and online marketing to educational institutions nationwide. Previous work for the Harvard Graduate School of Education received top honors from the University Professional and Continuing Education Association.

As a full-service agency, Artifex is in a position to meet the creative needs of educational institutions and strategically develop, execute and measure marketing solutions that achieve specific goals. Whether the goal is to differentiate an institution’s student learning experience from the competition, engage alumni, launch a major capital campaign, grow the enrollment funnel, or refresh an image, Artifex will work with clients to help tell their story in a compelling way that is true to their institution’s essence.

“Institutions at all levels face shrinking budgets, increased competition for enrollment, and challenges connecting with alumni and donors,” said Elli Plihcik, President at Artifex. “To be successful, you need to tell your story through a strategically crafted message, impeccable design, state-of the-art interactive and up-to-date social media. We can offer our clients the entire toolbox.”

Before forming Artifex, the team’s collective experience included work for Harvard Graduate School of Education, Bryant College, Northeastern University, Emory Law School, The Madeira School for Girls, Hawken School, School of the Museum of Fine Arts, and the Massachusetts Department of Education.


Artifex is a full-service creative services agency that specializes in creating, implementing and measuring integrated marketing communications for colleges, universities and independent schools. Our services run the gamut from student recruitment and retention to continuing education, alumni affairs and development. Learn more at
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Elli Plihcik

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