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Petals Network Pty Ltd

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Petals Worldwide Florist Network Announces New Valentine’s Day Items

The New and Exclusive Florist Designed Valentine’s Day Products Enhance Petals’ Award Winning Product Selection.

Armidale, Australia, February 03, 2012 --( Petals Florist Network, a leading floral relay service offering hand-arranged, hand-delivered flower arrangements by local florists throughout Australia and New Zealand, announced today it has launched another six (6) exclusive items for Valentine’s Day.

Petals released its first occasion specific products in December 2011 for Christmas. The launch of the new products in December was a success with Petals receiving positive feedback from both florists and customers. After the success of the new product launch in December, Petals decided to extend its occasion specific products to other major floral holidays including this Valentine’s Day.

The new and exclusive range of products strengthens Petals best-in-class product selection. The items have been designed specifically for the Valentine’s Day holiday. The new product designs include a variety of red and pink flowers including roses, lilies and carnations in unique bouquet and arrangement styles. These styles have never been seen before in Australia and are only available at Petals.

The Valentine’s Day items will be offered to consumers through Petals’ new redesign consumer web site,, as well as Petals’ extensive network of 1,600 local, quality conscious florists from Australia, New Zealand and around the world.

“We were extremely excited to introduce holiday specific products in December and were pleased with the great response we received from our customers,” said Petals’ Managing Director Michael Martin. “Moving forward for 2012, we plan to launch products for all our major floral holidays. We will be supporting each new product launch through a series of in-store merchandising, direct mail and online campaigns including social media and email campaigns.”

The launch of the new Valentine’s Day products is just one of the many exciting changes planned for Petals Network. In 2012, consumers can expect to see a greater range of new products and redesigned services offered by Petals Network.

About Petals Florist Network
Petals Network is one of Australia’s premier flower delivery services connecting customers with the nation’s best local florists for more than 20 years. All of Petals’ flower arrangements are artistically arranged and hand-delivered using only the freshest flowers available through its member florist network. Headquartered in Armidale, NSW, Petals has over 1,600 member florists throughout Australia, New Zealand and the UK. In April 2011, Petals was acquired by Teleflora US, making Petals part of the world’s leading flower delivery service, connecting customers florists worldwide for over 75 years. Petals and Teleflora US have over 18,000 member florists throughout North America, Australia and New Zealand, with an additional 20,000 affiliated florists worldwide. Through its extensive member florist network, web sites including, and and its free call 1 800 PETALS, the company offers consumers fast, convenient and high-quality flower bouquets and arrangements for all occasions.

Contact Information
Petals Network Pty Ltd
Erin Dasey
+61 2 6774 9200

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