- Toy Shop Implements Creative Approach to Selling Online toy shop takes a different path to success in e-commerce by giving people quality content with a twist.

Nis, Serbia and Montenegro, February 03, 2012 --( - online retail plush toys shop has served more than five hundred satisfied customers all around the U.S.A. after only six months. They sell not only plush toys, but also cute plush notebooks, pencils, picture frames and fridge magnets. They wanted to put their business on the higher level.

They got an idea to make their selling more interesting both for kids and for other people. The company hired a highly creative writer of short stories, Milica Denic, to write for kids about the adventures of plush toys characters. There are seventeen stories written until now about these super heroes who live in an imaginary town called Plushton. You can read the stories on the Plush Toys King blog or download ebook, in pdf format for PC or Mac computers, as Android applications for Android mobile phones and as mobi for Amazon Kindle devices. This site also offers various wallpapers and screensavers that you can download for free as well as all today's and future material on the site.

When asked how it is possible that this start up project can invest in creating so much content for only six months and if he can expect a return on investment, Marko said: "Although the profit are important like in every business, our philosophy is not to increase it at all costs. We believe that we provide a contribution to all parents and kids all around the world more than other toy stores and that people would know how to appreciate that. Our long distance strategy is not only to make our business profitable, but also to know that we made something good for everybody."

To find out more about what they do, visit and follow them on social networks:

Balkanboy Media
Marko Petkovic