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Arm The Animals Clothing

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Arm The Animals Clothing Launches Exclusive Items to Begin Collaborative Fundraising Campaign on

The Upstart Charitable T-shirt Company is Offering Supporters an Opportunity to Collaborate on New Designs for Spring 2012 Line @

Long Beach, CA, February 04, 2012 --( After one year of business, Arm The Animals has gained an impressive following of fans, celebrities and musicians with their witty, thought-provoking T-shirts that assist struggling animal shelters. The company is now offering 20 new clothing items, and a chance to collaborate on new designs as “rewards” for supporters who back their campaign on Kickstarter.

After receiving much attention in 2011 with editorial features in Star, People, Seventeen, and Antenna magazines, while also making multiple appearances on the Fox 11 Good Day LA morning show, and MTV, Arm The Animals is now looking to their core fans to assist in funding their new clothing line slated for release in Spring 2012.

“We have built our entire company online and have always looked to our fans for support and direction on what we actually release” commented Matt Heinemeyer, co-founder of Arm The Animals. “Kickstarter makes perfect sense for us because the most common requests we receive are new design ideas, and the call for us to increase our product offering. The funds we raise with this campaign will do exactly that and lead to a large expansion of what we offer.”

Kickstarter is the largest funding platform for creative entrepreneurs in the world. Each day tens-of-thousands of people become “backers” of projects by pledging funds, thus becoming the “earliest adopters” of new, innovative products. As soon as Arm The Animals discovered Kickstarter, they immediately recognized it as a funding strategy that fell in perfect synch with their independent company philosophy.

“Our campaign on Kickstarter is a huge part of where we are heading in 2012. Having the ability to garner funding from people who truly care about our company is perfect for us. Up until now, we have been able to hold the status quo by producing on a month-to-month basis, but we are constantly designing and planning new items. Having the resources to release a full line of products means everything to us,” said Heinemeyer. “Our mission as a company is to simply create great T-shirts that people love, while helping the most unfortunate of at-risk animals. This independent funding campaign will allow us to do that, but on a much larger scale.”

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Arm The Animals Clothing
Matt Heinemeyer

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