KeyDrive S.A. Acquires Moniker and SnapNames from

KeyDrive S.A., an internet solutions holding company with subsidiaries providing domain registration, monetization and aftermarket services, announced today that it has acquired the Moniker and SnapNames business units of, a leader in online performance marketing.

Los Angeles, CA, February 05, 2012 --( Moniker® and SnapNames® offer businesses and individuals an array of services for domain name registration, acquisition, brokerage and sales. Moniker introduced the live domain name auction concept. SnapNames operates the largest online auction of expired and deleting domain names, giving its customers access to valuable names.

“The purchase of these two leaders in the domain aftermarket perfectly fits our global growth strategy,” said Alexander Siffrin, Chairman of the KeyDrive S.A., and CEO and founder of Key-Systems®. “We now have the opportunity to extend our global outreach, target a broader customer base and cross-sell our services. Furthermore, our European clients will gain access to US buyers and sellers of domain names. We’re delighted to welcome the Moniker and SnapNames teams to KeyDrive S.A.”

“The sale of these assets allows us to focus more on our core monetization and vertical markets divisions which are the fundamental building blocks of our global performance marketing network,” noted Debra Domeyer, Co-CEO of Oversee. “As the domain industry landscape changes, it is essential that we invest in new technologies that leverage our existing platform and unlock the potential of domain traffic. Our focus is on developing new monetization alternatives for both publishers and advertisers. We also want to thank Craig Snyder and the Moniker and SnapNames teams for their years of dedicated service.” Oversee was advised in the sale process by Petsky Prunier LLC.

About KeyDrive S.A.

The KeyDrive S.A. holding located in Luxembourg includes the Key-Systems Group (St. Ingbert, Germany), the NameDrive Group (Wasserbillig, Luxembourg) as well as Moniker and SnapNames (Florida and Oregon/USA) with more than 160 employees. The holding's subsidiaries offer different internet related services. Among the core business areas are domain registration, monetization and aftermarket services. With the takeover of Moniker in January 2012 the group has more than 6 million domains under management. To learn more, please visit

About® is a leader in online performance marketing. Using proprietary technology, it helps advertisers acquire valuable, pre-qualified leads. Its DomainSponsor® business unit pioneered the monetization of direct navigation traffic in 2002 and now operates one of the largest PPC and CPV traffic networks in the world. Oversee's owned and operated lead generation websites in the travel, shopping and consumer finance verticals produce over 14 million high-converting leads per month for advertisers by providing users with the information they need to make smart purchase decisions. Oversee also owns DOMAINfest®, an online marketing and domain investor conference series. Headquartered in Los Angeles, Oversee has offices in the U.S. and Europe. To learn more, please visit

Key-Systems GmbH
Dorothea Marx
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