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Petals Network Pty Ltd

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Petals Worldwide Florist Network Announces New Website Features


New Add-On Feature to Improve Customers’ Experience of Petals’ Redesigned Website.

Armidale, Australia, February 07, 2012 --(PR.com)-- Petals Florist Network, a leading floral relay service offering hand-arranged, hand-delivered flower arrangements by local florists throughout Australia and New Zealand, announced the launch of their new “add on” feature for customers sending flowers just in time for Valentine’s Day.

Customers will now have the opportunity to add chocolates, balloons or soft toys to their flower orders. This new feature will give customers more choice and variety when ordering flowers. Customers will be able to add a personal touch and customise their flower delivery with the choice of occasion and colour specific add ons. This has never been offered before on the Petals website.

The new add on feature is just one of the continuing improvements Petals is incorporating in the redesign of its primary website www.petals.com.au. In December 2011, Petals launched the redesign of www.petals.com.au. The new web site was designed to create a convenient online shopping experience for consumers looking to send flowers to friends and family throughout Australia and worldwide.

The company’s website has been around for more than 10 years and the makeover takes advantage of the latest advancements in technology and design, and makes www.petals.com.au one of the leading online floral sites in Australia.

The new website layout allows for a streamlined shopping experience with easier navigation and product search. Customers can search for products by specific occasions or flower types. The new search function enables customers also to search for specific items by colour, price or flower type. This is coupled with a new and improved, user friendly shopping cart and secure online payment system. Customers are able to place multiple orders for multiple recipients seamlessly in the one transaction.

Customers can place their flower delivery orders through Petals’ new redesign consumer web site, www.petals.com.au, as well as Petals’ extensive network of 1,600 local, quality conscious florists from Australia, New Zealand and around the world.

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About Petals Florist Network
Petals Network is one of Australia’s premier flower delivery services connecting customers with the nation’s best local florists for more than 20 years. All of Petals’ flower arrangements are artistically hand-arranged and hand-delivered using only the freshest flowers available through its member florist network. Headquartered in Armidale, NSW, Petals has over 1,600 member florists throughout Australia, New Zealand and the UK. In April 2011, Petals was acquired by Teleflora US, making Petals part of the world’s leading flower delivery service, connecting customers florists worldwide for over 75 years. Petals and Teleflora US have over 18,000 member florists throughout North America, Australia and New Zealand, with an additional 20,000 affiliated florists worldwide. Through its extensive member florist network, web sites including www.petals.com.au, www.petalsnetwork.co.nz and www.teleflora.co.nz and its free call 1-800-PETALS (1-800-738-257), the company offers consumers fast, convenient and high-quality flower bouquets and arrangements for all occasions.
Contact Information
Petals Network Pty Ltd
Erin Dasey
+61 2 6774 9200
Contact
www.petals.com.au

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