Carter Group Keynote Speaker and Author Explains Facebook in Media

Pawleys Island, SC, February 06, 2012 --( Carter Group CEO Brian Carter, author of the recently published book "The Like Economy: How Businesses Make Money With Facebook," has recently been tapped by a series of national media outlets to answer questions about trends and developments with Facebook.

Dan Schawbel of Forbes interviewed Carter in December 2011 ( about how individuals could use their Timeline for business networking, career development and to increase their opportunities. About Facebook for business networking, Carter said, "People certainly can connect to you in a bland way over on LinkedIn, but when they come to Facebook they expect a little more personality and creativity."

Carter was asked in December 2011 to guest post on Mashable, one of the top 150 sites on the Internet, and in January he wrote "5 Proven Ways To Generate Revenue on Facebook" (, which was tweeted more than 3,500 times and shared on Facebook more than 800 times.

ABC News contacted Carter in January 2012 to ask about the mass release of Facebook's Timeline feature, and he pointed out that often the most discussed aspects of Facebook aren't things that are used most often by users. About Timeline, he said, "How often do you go to your friend's pages? Most of the time people are on the newsfeed or a group. Timeline will be cool but we don't spend a heck of a lot of time on other people's pages."

Marla Tabaka of Inc. Magazine interviewed Carter in January about all aspects of Facebook marketing (, particularly honing in on advertising, strategy, and how Facebook marketing contrasts with Google. About Facebook advertising, he said, "It provides us with the biggest opportunities—it's a great place to profit."

Carter's book, The Like Economy, is a top seller in several categories on Amazon, including Web 2.0 and Internet Marketing. Carter is a keynote speaker and internet marketing strategy consultant. He is currently writing his next book, which will focus on LinkedIn for B2B marketing, sales and advertising.

The Carter Group
Jeanie Henderson
888-699-2220 Ext 101