Halifax, Nova Scotia, Canada, May 16, 2007 --(PR.com
)-- Making ripples in the very big “Toy Pond” is no easy task! With hundreds of new games and toys hitting shelves each year and the marketing clout of the Toy Pond’s biggest fish, including the likes of Hasbro, Mattel & Bandai, the little fish in the pond often get swallowed whole or left behind, floundering in the wake. Receiving praise and earning awards from independent toy evaluators and organizations can give the little fish a fighting chance to grow and prosper in the Toy Pond. Safety Brainiac – Junior Edition is starting to put up a fight by receiving it’s first toy award, the Dr. Toy Best Product Winner for Spring 2007!
“Breaking into the toy industry is challenging and often very frustrating when you look around and see the success of some toys and games which have little to do with their quality or value but instead rely upon huge marketing campaigns and the influence the toy company has over retailers and their purchasing decisions”, shares Jamey Purcell, President of Brainiac Games Inc. “We knew we had a world class game in Safety Brainiac and this first award provides us with the external validation we needed to have retailers and consumers alike start to take notice.”
"Our partners, SafeAmerica Foundation and Block Parent Program of Canada saw the value of Safety Brainiac after carefully reviewing the game and then endorsing it," adds VP of Operations, Tamara Purcell, "After all you won’t find another game like it … countless hours of family fun all wrapped up in a game that helps children learn how to stay safe … that’s a very strong value proposition and this first award proves it!"
Safety Brainiac – Junior Edition addresses the safety issues and dangers that children between the ages of 5 and 12 can face in their everyday lives. Engaging questions, a fun-filled puzzle and rewards for the players and winners of the game create wonderful opportunities for parents to help their children learn to live safer lives.
Contact: Jamey or Tamara
email: firstname.lastname@example.org or email@example.com