Redwood City, CA, February 08, 2012 --(PR.com
)-- Orbis Global, a leading provider of Marketing Resource Management (MRM) software, today announced its position in the “Leader” Quadrant in Gartner, Inc’s Magic Quadrant for Marketing Resource Management, 2012(1). The report evaluates vendors based on Completeness of Vision and Ability to Execute against key Marketing Resource Management criteria.
"Orbis is extremely pleased to have been elevated from 'visionary' in 2011 to 'leader' in 2012 in the Gartner MRM Magic Quadrant for 2012," said Grant Halloran, CEO and co-founder of Orbis. "The global MRM market continues to gain widespread acceptance as marketing teams seek to drive greater volumes and results from their limited resources, especially in light of recent staff and budget cuts. Orbis MRM™ enables marketers to maximise their return on marketing investment by providing exceptional visibility and collaboration amongst marketing teams, while also increasing brand control and speed to market. The technology has undeniably proven itself to be a critical tool for managing increasingly complex multi-channel marketing operations.”
Halloran noted that Orbis Global was positioned as a Leader alongside 4 of the largest IT companies in the world. "Orbis Global is the only best of breed MRM company outside the big 4 IT businesses that has a truly global presence, with people, customers and hosting centers in North America, Europe and the fast-growing Asia Pacific region. We have a compelling value proposition for marketers of all sizes in all areas of the world; a proposition centered around MRM specialization and superior service designed for the way marketers like to be serviced."
Orbis MRM™ enhances a company's ability to coordinate and optimise the marketing resources at their disposal – whether they be people, suppliers, budgets or marketing collateral/assets. According to Gartner, MRM applications enable companies to:
· Plan and budget for marketing activities and programs (strategic planning and financial management).
· Create and develop marketing programs and content (creative production management).
· Collect and manage content and knowledge (digital asset, content and knowledge management).
· Fulfill and distribute marketing assets, content and collateral (marketing fulfillment).
· Measure, analyze and optimize marketing performance (MRM analytics).
Vendors in the Gartner’s MRM Magic Quadrant are assessed on their ability to support each of these five competency areas.
About Orbis Global
Orbis Global is a leading global provider of Marketing Management software. The company’s flagship product, Orbis MRM™ delivers higher levels of efficiency, productivity and control to the marketing departments of mid to large-sized companies, ultimately leading to higher ROI on marketing investments. Orbis MRM™ empowers marketers at many of the world’s leading brands in financial services, pharmaceuticals, consumer goods, telecommunications, retail, oil and gas, manufacturing and utilities. For more information on Orbis Global please email us using firstname.lastname@example.org.
(1)Gartner "Magic Quadrant for Marketing Resource Management" by K. Collins, January 30, 2012.
The Magic Quadrant is copyrighted 2012 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.