Raleigh, NC, February 08, 2012 --(PR.com
)-- Bolstering its ever-expanding roster of sports properties, French/West/Vaughan (FWV) has been chosen by two globally-recognized athletic brands, Arena North America and SKINS International, as public relations agency of record for each.
FWV is partnering with Arena North America, the brand of choice among elite swimmers worldwide for nearly 40 years, to enhance awareness of its line of high-performance swimwear. Headquartered in Tolentino, Italy, parent-company Arena International recently chose to open a new wholly-owned North American subsidiary in Portland, Oregon as part of its plan to expand its position in the U.S. market.
Arena’s ties to the swim world are reinforced through sponsorships at various competitive levels, including governing bodies, national federations, clubs and athletes. Janet Evans, a four-time Olympic champion and one of the greatest distance swimmers of all-time, recently signed an endorsement agreement with the brand. Evans will act as ambassador for both Arena and the Arena-sponsored SwimAmerica program. SwimAmerica, a national learn to swim program operated by the American Swimming Coaches Association, recently joined forces with Arena for a five-year sponsorship.
Evans joins several other leading American swimmers as part of the Arena team, including Olympic and world champion breaststroker, Rebecca Soni, recently retired Olympic and world champion backstroker, Aaron Peirsol, and Olympic breaststroker, Eric Shanteau.
“We’re excited to be expanding our presence in the U.S. market with a high-caliber agency like FWV that truly understands swimming and the world of sports,” said Tim McCool, vice president of Arena North America. “FWV’s expertise in working with swim brands and high-profile athletes will be invaluable to the entire Arena team, as we prepare for this summer’s Olympic Games.” FWV has previously handled public relations and marketing assignments for both the Speedo and Jantzen swimwear brands.
FWV will also be providing PR support for the athletic apparel brand, SKINS International. SKINS, a global leader and innovator of gradient compression technology, manufactures compression performance wear, which is scientifically proven to increase an athlete’s strength, power and endurance, as well as aid in recovery from strenuous activities. By providing the right compression at key points throughout the body, the line of men’s and women’s compression garments accelerate blood flow – delivering more oxygen to active muscles and re-circulating lactic-acid, improving performance and reducing exercise induced muscle damage. In addition to fitness enthusiasts, the brand is worn by top-tier athletes around the world, including golfer and U.S. Open champion Rory McIroy, the Austrian Olympic ski team, the U.S. Olympic cycling team, leading triathletes and numerous NFL and NBA players.
Since 1973, Arena has created and marketed Waterwear products for competitive swimmers and swimming fans alike, and is universally recognized as one of the world’s leading swimwear and equipment brands. Over the past 37 years, the company has developed best-in-class products with a particular focus on the pool segment, while also gradually expanding into leisure and beach wear.
Arena has commercial subsidiaries in Italy, France, Germany and the U.S., and also operates through a global network of distributors and licensees. The Arena brand is present in 106 countries worldwide, of which 95 are directly managed by the Arena Group (five through commercial subsidiaries and 90 through distributors and licensees), while in the Far East (11 countries) the brand is owned and managed by the Descente Group.
The company’s ties to the world of sport and swimming in particular are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs. For more information, please visit: www.arenausa.com.
In Australia in 1996, SKINS embarked on a massive challenge to create a sports garment that aided recovery and improved performance. The company invested heavily in research to accomplish its goal and is now Australia’s leading compression brand.
SKINS has achieved rapid growth in other markets including Japan, the United States and the U.K. and now has its sights set on Europe and other international markets. The company relocated its international headquarters from Australia to Steinhausen, Switzerland in February 2009.
SKINS continues to focus its research and development efforts on improving, rigorously testing and expanding its wide range of products. The performance benefits of SKINS are supported by numerous independent studies published in peer reviewed medical journals. SKINS is the only compression apparel recommended and endorsed by the Australian Physiotherapy Association. For detailed information about SKINS products, check out: www.skins.net.
French/West/Vaughan is one of the nation’s leading public relations, advertising and sports marketing agencies, with offices in New York, Dallas, L.A. and Tampa, in addition to its Raleigh, N.C. headquarters. Other well-known sports clients represented by the agency include the United States Polo Association, the Professional Rodeo Cowboys Association, the Central Intercollegiate Athletic Association and NFL stars Michael Vick, Arian Foster, Simeon Rice and Glover Quin, among others. For more information, please visit www.fwv-us.com.