Edwards, CO, February 10, 2012 --(PR.com
)-- Working together with the marketing specialists Genesis out of Boulder, CO, action photography expert Jack Affleck is delighted to announce the success of the recent promotional campaign for Vail Mountain Resort, one of North America’s largest resorts.
The purpose of the campaign was to promote the advantages of the resort and increase drive vacation visits from those coming from across the United States. The largest challenge faced by Jack and his team of pre and post production photography experts was to depict the vast size of the Vail Resort while also showcasing the athletic outdoors lifestyle available throughout the area with action photography shots. This imaging conflict meant that he coordinated the shoot carefully and mapped out the logistics of image perspective to ensure the correct approach.
During the seven-day shoot, Jack and his team utilized a number of innovative techniques using helicopters, professional athletes and video and lighting crews in order to create exceptional imagery that truly encapsulated the essence of the area. And the results were highly impressive.
The images were used across a wide variety of media publications, from magazines to online portals, as well as in the company’s direct marketing advertisements. Since the campaign concluded, Vail Mountain Resort has witnessed a large increase in the number of visitors to the area and experienced a 15% increase in revenues. And recently the images created for the campaign have been the subject of several award-wins within the fields of photography, advertising and travel and tourism.
To learn more about the imaging solutions offered by Jack Affleck, please contact his offices today.