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Calltracks Limited

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Conversion Attribution Measurement Made Simple by has worked for a long time to perfect tools to measure conversion attribution by tracking and monitoring phone calls, and pin pointing which ads and phone calls lead to a sale. Their new software not only provides comprehensive conversion attribution measurement but also the ability to record calls to assist with staff training and staff performance management.

Northampton, United Kingdom, February 15, 2012 --( a leading UK call tracking company has unveiled how it has perfected its conversion attribution measurement software for business.

Unlike many other firms in this industry remains the only UK call tracking business to be able to offer a service which will track a phone call or keyword from first contact with a customer or client to a completed sale.

Businesses in the motor industry, the sports industry, the security industry together with marketing and SEO firms have adopted call tracking software precisely for this purpose.

CEO and founder of, Stuart Buckley, explained how conversion attribution measurement can help businesses slash marketing costs, and concentrate their resources on marketing that leads to better ROI.

“It is one thing to be able to point to graphs and say this keyword or this ad generated x amount of calls or x amount of clicks. It is quite another to see how many of those calls and clicks led to a completed sale,” he said.

“What we have worked hard to perfect at is to provide business with all the data to determine which ads led to the all important sale. Measuring what converts and what does not is in my opinion the holy grail of call tracking, and indeed keyword tracking.

“In fact businesses using our software have said that they use to it for staff training and performance measurement because it can record calls and capture data such as how quickly a department answers the phone.

“ call recording features are often used to fine tune their customer service, and indeed to ensure individuals and departments are performing how they should be.

“Citygate Automotive have said they 'would be lost without it.' That kind of recommendation speaks for itself.”

To learn more about UK call tracking, visit

About was established in 2004 and is based on an idea by CEO Stuart Buckley. They are pioneers in the call tracking and conversion attribution measurement. Their call tracking software has many benefits in multiple areas of business including the performance management of staff; call recording and analysis, sales lead management, keyword call tracking, and prospecting.

Contact Information
Calltracks Limited
Richard Teahon
+44 (0) 20 3199 9000

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