Lookze Full Version Release Available on the Apple App Store

New York, NY, February 14, 2012 --(PR.com)-- Lookze™ today announced it has released the full version of the Lookze New York Architecture Sightseeing app to the Apple App Store, Apple’s online storefront for iOS device apps.

The full version release is a follow up to the lite version, which was released on November 8, 2011. Updates include expanded content, advanced search, a settings feature, interface enhancements and social sharing. Company founder, Larry Gurreri, will be demoing the new version of the app at the O'Reilly Tools of Change for Publishing Conference, happening in New York, NY, February 13-15, 2012.

“In addition to being a tool that enables tourists, architecture enthusiasts and curious city habitants to experience New York in a new and vibrant way, I also see Lookze as a platform for advertisers that want to promote an active lifestyle to their customers,” says Larry Gurreri, company founder. “We’re planning to incorporate a social gaming component very soon that will provide advertisers with a unique way to interact with their customers.”

Lookze New York Sightseeing will be available for free on the Apple App Store until May 15th, 2012. A series of updates are planned and will include user ratings, open commenting, recommended tours and a social gaming component, in additional to expanded content and new city versions.

Lookze is a hip new startup company located in New York City. Our mission is to enable tourists, architecture enthusiasts and curious city habitants to discover and explore the stories and history surrounding popular tourism sights, interesting buildings and hidden architecture gems in real-time while sightseeing within great cities worldwide. Founder Larry Gurreri formerly served as the Vice President of Search Marketing at Digitas.

Larry Gurreri