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Tiara Yachts Announces the Selection of Bayshore Solutions as Its Internet Partner and Interactive Agency

Tampa, FL, February 16, 2012 --( Tiara Yachts, a Subsidiary of S2 Yachts, Inc., one of the oldest privately-held boat manufacturers in the United States, is pleased to announce the movement of all the company’s digital services to Tampa Web design, Web development and interactive marketing agency, Bayshore Solutions, as its select Internet partner.

Tiara Yachts’ embraces a dynamic quest to be the best, not as measured against others, but focused on the ultimate goal of perfection. The family-led and privately owned professionally managed company’s core values center on integrity and delivering an exceptional boating experience to customers. When the firm set out to find the right digital partner to achieve success in today’s market, it was apparent that well over 90% of the prospective candidates could not fit the bill.

In seeking the digital partner the company would entrust its 55 year history-strong brand, Tiara Yachts insisted on a firm with the qualities of presenting data-driven solutions, coupled with passion for continuously achieving exceptional results, fueled by a core value of doing the right thing – even when no one is looking. In evaluating Bayshore Solutions, Tiara Yachts recognized not only a dead match for their own philosophy, but a proven track record of delivering creative, functional and integrated excellence in digital marketing.

“I have seen from actions and experience that the leadership of Bayshore Solutions understands the relationship needed to help Tiara Yachts realize what it wants to accomplish in the marketplace, and their team is ready and able to deliver,” stated David Slikkers, CEO of S2 Yachts, Inc., of which Tiara Yachts is a subsidiary. “Similar to Steve Jobs’ approach to marketing, of addressing the ‘Why’ beyond the ‘What’, we see between Tiara Yachts and Bayshore Solutions, there exists the chemistry and the trust to challenge each other in a positive way - with the aspiration to achieve great creativity and the unexpected in our interactive partnership.”

Kevin Hourigan, President and CEO of Bayshore Solutions comments, "Bayshore Solutions is honored to have been selected as the digital partner of such a high-caliber enterprise as Tiara Yachts, and we look forward to continuing to earn their business. We are enthusiastic about embarking together on the course of setting initial goals and then defining the next horizon to pursue for a fluid, ongoing journey of success."

About Tiara Yachts:

Tiara Yachts is headquartered in Holland, Michigan. Products include Coronet™, Open, Sovran™, and Convertible models with inboard power from 30 to 60 feet. Tiara Yachts and Pursuit Boats are subsidiaries of S2 Yachts, Inc., which was founded in 1974. S2 Yachts, Inc. is one of the oldest privately-held boat manufacturers in the United States, producing boats that are a source of pleasure, a matter of pride, and a lasting investment to their owners.

About Bayshore Solutions

Tampa Web Design firm, Bayshore Solutions, offers award-winning capabilities in custom Web design, website development, Web hosting and measurable interactive marketing results for its customers. Founded in 1996, the Tampa website design company has delivered custom Web development and Interactive marketing services throughout the USA and internationally with physical offices accessible to Tampa, Orlando, Miami, Fort Lauderdale, Dade County, and Broward County in Florida. Bayshore Solutions integrates technology and Internet marketing services for over 1,900 customers across 54 countries. For more information about Web design and Internet marketing services visit

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Bayshore Solutions
Doug Pace

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