Charlotte, NC, February 16, 2012 --(PR.com
)-- The Idea People are pleased to announce the launch of a new web design for an agency client, Elements of Charlotte Outdoor Living Company.
“Elements of Charlotte Outdoor Living is a full-service outdoor living company with an environmental twist on the four elements of water, earth, air and fire,” said Jay Joyce of The Idea People. “They are a one-stop company that coordinates a customer’s pond, water feature, landscaping, new patio or retaining wall construction, and premium lawn care, plus everything that is outdoors.”
The new Elements of Charlotte Outdoor Living website was designed around the four outdoor elements of water, earth, fire and air. Under water, the company provides pond and water feature design and build plus pond service and maintenance. Under earth, the company provides landscaping, hardscaping, patios, retaining walls, lawn care and urban garden design and maintenance. Under air, the company designs and builds outdoor living projects that grow into the air, like gazebos, pergolas, and popular butterfly gardens. And under fire, the company designs and builds outdoor fireplaces, fire pits, and outdoor lighting.
“We developed the ‘elements’ concept when we were creating the company’s new brand and name,” said Joyce. “We thought that we could creatively include their outdoor elements of service within the company name and accompanying branding campaigns.”
One of the unique pieces of the new website is a Product Pricing Matrix where a user can choose from the various outdoor living elements and select a pricing range to see examples of products that they can purchase from the company.
“The Idea People have quite literally built our business from an idea that my wife, Maran, and I brought to them,” said Elements of Charlotte owner Joseph Hawley. “They are incredible from the creativity to the marketing strategy to SEO and everything about the web. Matter of fact, they have taken us to the top of our keyword string strategy in just one month!”
Elements of Charlotte is using the new website to serve as a central hub that connects other specialized services websites that focus on the outdoor living and pond maintenance programs offered by the company.