EpiladyUSA Debuts New Home Healthcare Products at 2012 International Home & Housewares Show

The Lady Is Back, in Booth Number L12523 - Continuing its dedication as a leader in the beauty care market, EpiladyUSA, Inc. will unveil innovative new products at the 2012 International Home & Housewares Show. Adding to its existing line of popular products, Epilady will be introducing three brand-new hair removal products, in booth number L12523. The show takes place March 10-13, 2012 at McCormick Place in Chicago.

Chicago, IL, February 18, 2012 --(PR.com)-- Designed to meet the needs of consumers seeking functionality, convenience, affordability and long-last results, Epilady products have been met with great acclaim across the globe for over 26 years. Each product featured at this year's show continues Epilady’s long-standing commitment to revolutionizing the hair removal market. Show attendees will be the first to see the Neo-Classic, the Epilady Wet/Dry epilator, and the Epilady Duo. In addition to the new epilators, Epilady will also introduce the Sharper Image® Bikini Trimmer, the newest Epilady product to launch under the Sharper Image® brand.

The Neo-Classic is a newly upgraded version of Epilady’s all-time best selling model, the Epilady Classic. As the only manufacturer of coil epilators, Epilady has sold millions of units of the Epilady Classic and paved the way for today’s epilator market. The Epilady Wet/Dry epilator is completely immersible, reaching the vaunted IPX7 waterproofing standard. Finally, the Epilady Duo consists of a dual-head epilator, which can be used on both wet and dry skin, and boasts double the power of the original epilator via its two independent heads. The Duo will be one of the fastest and most efficient machines that Epilady has ever made.

Chosen over countless other manufacturers, Epilady has recently been contracted by Sharper Image® to market a line of comprehensive hair removal tools. The release of the Sharper Image® Bikini Trimmer will be Epilady’s second product under the Sharper Image label. The patented trim guide, developed for Epilady’s Lady B bikini trimmer, allows for the trimmer to be used on any length of hair. Elegant and sleek, the TSI Bikini Trimmer also offers a delicate stainless steal trimmer, which reduces the ever-annoying problem of “razor burn.”

With quality products that are on the cutting edge of technology, Epilady continues to claim the best epilators in the world today. For consumers seeking an easier and more efficient way to get rid of unwanted hair, Epilady’s revolutionary line of epilators continues to be the choice for women everywhere.“Last year was Epilady’s best year in recent memory, not only in the USA, but worldwide. It was a certain affirmation that the Epilady brand is still as strong as it was, and our 26 years in the business are proof of the brand’s strength and resilience in the eyes of the customers,” said Amir Abileah, Vice President, Epilady USA, Inc. “Our most popular product in the US in 2011 was the Esthetic facial epilator, which enjoyed four-fold growth. It looks like the public is finally understanding the Esthetic, and are opting for that machine over other facial hair removal alternatives. Sales of our ever-popular Legend Series epilators are as high as ever, and the introduction of the new models for 2012 should bring even more interest from our loyal customers, and from users of the competitors’ lines.”

For more information, visit www.epiladyusa.net.

Ashley Lyublinsky