Glendale, AZ, February 24, 2012 --(PR.com
)-- In today’s high-tech world of email, YouTube, Facebook, and Twitter, there’s one advertising medium that—if used properly—can explode sales faster and easier than all these: the reliable, 228-year old daily newspaper.
That, according to national advertising consultant Drew Eric Whitman, author of the best-seller, Cashvertising, is based on a 28-year study of local retail advertising and his experience creating advertising for many of the country’s largest and most successful corporations, including Day-Timers, American Automobile Association, Staples, Texaco, and others.
“No doubt about it,” said Whitman, “newspaper advertising has the potential to double, triple, quadruple your business… but only if you know how to use it correctly.”
According to Whitman, most business owners are unfamiliar with the rules for creating effective advertising. His highly acclaimed nationwide seminars—conducted since 1993—teach business owners dozens of what he calls “invisible violations” found in most every retail ad. “These business owners have wonderful products,” he says, “but they repeatedly create ads that have little chance for success. They don’t see the dozens of invisible copywriting and design violations that are crushing their response.”
“Newspapers have always been one of the best places to put your ad dollars,” said Whitman. “Sixty-one percent of 18-24 year olds and 25-34 year olds read a newspaper in an average week…. sixty-five percent of everyone in those age groups read a newspaper or visited a newspaper website that week. Fifty-two percent of consumers are more likely to buy a product if it is seen in the paper,” he said.
“Even more importantly,” Whitman added, “consumers consistently rate newspapers as the media with the most trusted and believable ads. When it comes to ad response, credibility is king. If people don’t believe, they don’t buy.”
In his fast-paced, 90-minute presentation, Newspaper Advertising Magic!, Whitman shows over 100 tested ways to boost newspaper ad response—the same techniques that high-priced ad agencies charge clients top dollar to employ. “When these simple, time-tested ideas are incorporated into your advertising, your favorite local newspaper can bring you more customers than you ever dreamed possible.”
The event will take place at 8 a.m. on Wednesday, March 14 at the Residence Inn, 7350 N. Zanjero Boulevard, Glendale. Guest speaker Scott Soldat, President and CEO of the Peoria Chamber of Commerce will offer a special welcome to participants, and a valuable bonus segment by Guy Erickson of Glendale-Peoria Today will teach attendees how to get the maximum benefit for every ad dollar they spend. Registrations are now being accepted for this one-time event. Seating is limited. A free, all-you-can-eat, full buffet breakfast (6 a.m. to 7:45 a .m.) is included. Register online at: GlendalePeoriaAdMagic.com. Event brochure: http://bit.ly/GlendalePeoriaAZ
Drew Eric Whitman—(a.k.a. “Dr. Direct™”)—is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a China-shop bull. Teaching the psychology behind the response for over 28 years, he worked for the direct-marketing division of the largest ad-agency in Philadelphia... was senior copywriter for the country’s leading direct-to-the-consumer insurance company... and associate copy chief for catalog giant, Day-Timers. His work has been used by companies ranging from small retail shops, to giant, multi-million dollar corporations. His intensive Newspaper Advertising Magic!™ seminar teaches businesspeople in all industries how to use ad-agency techniques and consumer psychology to boost the effectiveness of their advertising. His best-selling book CA$HVERTISING is available online and in bookstores worldwide.