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Smart Applications Partners with epaCUBE

A new partnership was announced today with Smart Applications (SmartApps) and epaCUBE to drive new business development opportunities within the durable goods wholesale distribution space. Jeff Kroeker will be helping epaCUBE build their customer base within his network of relationships after spending 15 years helping to build the Eclipse Distribution Management System to be one of the most highly respected applications in the industry.

Lake Arrowhead, CA, February 23, 2012 --( Jeff Kroeker, of Smart Applications is proud to announce a new partnership with epaCUBE.

Jeff will be providing business development and sales consulting for epaCUBE to help drive adoption of epaCUBE's Gross Profit Optimization, Distributor Pricing Science and Product Data Management suites in the wholesale distribution marketplace.

Mr. Kroeker has spent the last (22) years in the wholesale distribution industry in various business development, sales and marketing capacities. Most recently, Jeff helped build Eclipse ERP to be one of the most highly respected distribution applications in the industry. Prior positions include (7) years with STEP1 Business Products and promoting technology adoption in the industrial paper and sanitary supply industry.

"I'm proud to be representing epaCUBE. I became aware of epaCUBE a few years ago directly and through large eclipse customers who had licensed the epaCUBE solution. epaCUBE has taken the guess work out of product data quality and cost change management, while empowering the distributor to create their own internal a core competency in pricing and gross profit optimization," commented Jeff.

"I've known Jeff for many years and have always been impressed with his passion with sales and marketing," stated Randy Hughes, VP of Sales & Marketing at epaCUBE. "We look forward to Jeff successfully expanding the epaCUBE customer base and helping our customers create competitive advantage and increasing their profits using the epaCUBE products."

About epaCUBE, Inc.

epaCUBE was founded on the premise that "real dollars" could be gained and reclaimed in the supply chain by solving the problems, overcoming the challenges and most importantly helping distributors build their internal core competence in gross margin optimization and product data quality.

epaCUBE's Suite of software applications empowers and enables your company to manage every aspect of its product mix, specifically and accurately target customers with optimized pricing and negotiate with suppliers from a position of strength. Our focus is to manage and optimize ALL aspects of Gross Profit Optimization

For additional information, visit
Or contact...Randy Hughes, VP of Sales and Marketing
Phone:(719) 930-4074; Email:

Smart Applications (SmartApps) is a new venture started by Jeff Kroeker to help wholesale distributors use technology to add value to their existing ERP applications. Smart Apps is building relationships with leading technology providers that "hook into" a business system to help wholesale distributors increase sales, reduce operating expenses, and improve gross margins.

For additional information, visit
Contact: Jeff Kroeker, President of SMART Applications
Phone:(909)337-0414; Email:

Contact Information
Smart Applications
Jeff Kroeker
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Smart Applications
Smart Applications (SmartApps) is a company that is focuses on bringing new technology to wholesale distributors to augment their current ERP system to help them increase sales, reduce operating expenses, and improve gross margins.
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