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SysIQ Develops Industry’s First Mobile Website for Restaurant Equipment Parts Distributor Parts Town

SysIQ, an ecommerce solutions provider for multi-channel retailers, reported the successful launch of a mobile site for Parts Town, an innovative and dynamically growing restaurant equipment parts distributor. With the benefit of a mobile site, Parts Town has the advantage of on-the-go usability and speed of ordering and getting back in business, something that is hard to underestimate in the food industry.

San Francisco, CA, February 25, 2012 --( The full featured mobile site developed for Parts Town by SysIQ, the brands’ ecommerce partner, turns the complicated process of ordering from over an 500,000 item catalog into a streamlined, easy-to-use mobile experience. Customers can find parts using an intuitive search system, read or download product descriptions and manuals, add parts to shopping cart, and purchase on the go in just a few clicks. The new website offers a fluid and user-friendly experience across all major mobile platforms and devices including iOS (iPhone, iPad), Android, Blackberry, and other smartphones and tablets.

With the launch of their new mobile site, Parts Town has now taken another step to provide their customers with the latest in shopping technologies. The Manual Finder mobile app they launched earlier this year (also pioneering in the food equipment parts industry) puts over 15.000 technical documents and diagrams at users’ fingertips, allowing technicians to check the manual while installing a new part within minutes and without leaving the kitchen area.

“As the first restaurant parts distributor in the world to launch a mobile site, we’re keeping true to our commitment of best in class customer service and product selection through innovative technologies,” says Emanuela Franzone, Ecommerce Director for Parts Town, “The new mobile website enables our customers to purchase parts easily and on the move, which translates into quicker repairs and getting back in business faster.”

Parts Town had good reason to be the first to market with the custom mobile solution from SysIQ. Their website,, experienced an explosion in traffic coming to their site from mobile devices in the last 12 months. They knew the timing was right for launching a mobile version of the site, and the strategy paid off as the site began generating revenue soon after launching.

“Mobile devices have drastically shifted the online landscape. A sound strategy is a necessity as customers will continue to turn to mobile devices to fulfill their shopping needs. Companies with innovative, forward thinking leadership, such as Parts Town, will continue to enjoy long term success,” notes SysIQ’s Founder and CEO Igor Gorin. According to Forrester Research, mobile commerce will grow to a staggering $31 billion by the end of 2016 which represents a 39% growth year to year.

About SysIQ
San Francisco, California-based SysIQ, Inc., a leading ecommerce solutions provider for multi-channel retailers, has more than 10 years of experience in growing online businesses, creating customer-centric experiences, deploying leading on-demand technologies, securely managing operating systems, databases, applications and hardware. SysIQ delivers complete, integrated solutions, ranging from ecommerce strategy to ongoing business support. SysIQ is committed to developing long-term value and ROI for its clients, and aims to build a lasting partnership that continues long after the launch of a new site. Clients include: SamAsh Direct, Moss Motors, Woodland Hills Wine Company, Parts Town, Gump’s, UPCO and Deckers Outdoor Corp.

About Parts Town
Parts Town is a leading distributor of genuine OEM food service parts. Focused on delivering a unique customer service experience and website, Parts Town customizes solutions for both chain restaurants and food equipment service companies. Parts Town partners closely with the leading manufacturers of commercial cooking, refrigeration, ice, and beverage equipment to improve their parts supply chain, delight their customers, and grow genuine OEM parts sales.

Contact Information
Igor Gorin

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