Texas Trust Launches SwitchAgent Concierge Service Reducing Pain of Switching Banks

The Texas Trust SwitchAgent concierge services allows consumers to drop their banks more easily.

Mansfield, TX, March 16, 2012 --(PR.com)-- Texas Trust Credit Union is taking the pain out of switching financial institutions with the launch of the Deluxe Corporation (NYSE: DLX) SwitchAgentSM concierge service. Texas Trust is the first credit union in Texas to launch this service, making it easier for north Texas consumers to drop their bank and move their financial services to Texas Trust.

SwitchAgent is the first automated service of its kind, developed to make it easier for consumers to transfer pre-authorized payments and deposits, such as gym memberships, car loans, mortgages, utility bills, and Social Security and payroll deposits, from their old bank account to their new Texas Trust account.

The SwitchAgent concierge service will be available to all new account members, at no cost to them. The service lets them close out old accounts quickly and efficiently, eliminating the traditional hassle involved with moving accounts. Members will receive a customized schedule and billing notification for each automated payment and deposit, simplifying the transition process and the transfer of pre-authorized transactions.

According to J. D. Power & Associates, 66 percent of account holders would consider switching financial institutions, but don't because of the laborious transition process related to pre-authorized transactions. With SwitchAgent, Texas Trust will automate the process for new members, requiring only 30 minutes of their time, compared to 10-20 hours without SwitchAgent. By leveraging Deluxe Corp’s proprietary database of payers and creditors, Texas Trust can anchor members to their accounts more quickly, reducing the likelihood that a new account will go inactive.

"The average consumer has 1.3 automated deposits and nearly 4 automated payments associated with their accounts,” said Jim Minge, President of Texas Trust Credit Union. “It can take several months to move these transactions. That prevents many consumers from switching financial institutions even if they are unhappy.”

Minge added, “With SwitchAgent we take on the burden of managing the transition process, so the consumer doesn’t have to. Our new members will be able to switch over within 30 days or less, compared to eight weeks or more without SwitchAgent.”

About Deluxe
Deluxe is a growth engine for small businesses and financial institutions. Four million small business customers access Deluxe's wide range of products and services including customized checks and forms as well as web-site development and hosting, search engine marketing, logo design and business networking. For financial institutions, Deluxe offers industry-leading programs in checks, customer acquisition, regulatory compliance, fraud prevention and profitability. Deluxe is also a leading printer of checks and accessories sold directly to consumers. For more information, visit us at www.deluxe.com, www.facebook.com/deluxecorp or www.twitter.com/deluxecorp.

About Texas Trust Credit Union
Texas Trust is one of the largest credit unions in North Texas and the 21st largest in Texas. It has been operating for more than 75 years. As a full-service financial institution, Texas Trust offers checking, savings, mortgages, credit cards, CDs, Money Market accounts, IRAs, and investment and insurance services. Its business services include SBA and conventional loans, electronic payment cards, checking and money market accounts, merchant card processing, online banking, insurance, and the Employee Solutions Network. With 58,000 members and assets of more than $680 million, Texas Trust operates in Dallas, Tarrant, and Henderson counties, as well as parts of Ellis and Johnson counties. Texas Trust branches are located in Mansfield, Grand Prairie, Arlington, Cedar Hill, and Athens. For more information, visit www.TexasTrustCU.org.

Texas Trust Credit Union
Amber Danford
800-527-3600 ext. 1203
Kristine Tanzillo
Dux Public Relations