San Francisco, CA, February 28, 2012 --(PR.com
)-- The groundbreaking microlending team, Accountants for Social Good, has made great strides within the certified public accounting (CPA) and private accounting space since its inception just 9 months ago. The company already is listed at number eight all-time among Businesses on the popular microlending site, Kiva. The growth curve can be attributed squarely on the interest and participation of individual and private accountants in the industry. Boasting ninety-four members, it is a testament to a relatively small number of members who have lent so generously to entrepreneurs in the developing world.
Currently, Accountants for Social Good leaves it up to its individual members to spread the good news within their personal bubble of clientele. There is no service available within ASG to write newsletters, or emails on behalf of their members to be distributed among their clientele. Founder Justin Curzi has an idea to change all that and kill another bird with the same stone: Engage the corporate accounting world as well.
"First and foremost, I want to stress that individual lenders have been and always will be the keystone of our team," said Justin. "However, we see a keen opportunity to do two things - engage corporate accounting industries like Intuit, Thomson Reuters, and CCH through education of microlending and providing them a newsletter and email service where the stories behind the loans themselves are distributed among their clientele." While industries within the corporate accounting space are charitable, they do not tend to broadcast that to the extent they could.
Mindy Tran, ASG's Chief Loan Analyst, weighed in as well. "We see the idea of microlending as especially attractive to larger corporations. They can accomplish their goal of giving back to those in need, and creating an attractive story to tell to their customer base." Additionally, the concept of microlending means that these corporations need not donate 100% of their capital to the cause and create a write-off situation. They can lend capital to accomplish their social goals, and have no charity deduction, rather, a zero percent loan.
Learn more about Accountants for Social Good (ASG) by searching them on Google, Facebook, join their Twitter feed, or visit their team online at Kiva.